Hilton is embracing homey vibes in 2026 by introducing a brand new class of apartment-style lodging in cities throughout the nation, providing a brand new strategy to earn and redeem Hilton Honors factors.
Condominium Assortment by Hilton will construct on Hilton’s present assortment of about 10,000 apartment-style models, including as many as 3,000 new flats because of the corporate’s partnership with Placemakr, an residence lodge rental firm. Hilton instructed TPG that the gathering can be accessible to e-book within the first half of this 12 months.
Choices will vary from studios to four-bedroom flats full with furnishings and perks like kitchens, separate dwelling areas and laundry, together with 24-hour on-site help.
“Condominium Assortment by Hilton represents the subsequent chapter in Hilton’s development story and the methods we’re evolving to fulfill rising visitor demand for this dynamic section of hospitality,” Chris Nassetta, president and CEO of Hilton, stated in a press release. “With this new model, we’re persevering with to pioneer the way forward for the hospitality business, giving company much more methods to decide on Hilton for each keep, backed by our service and reliability.”
The brand new assortment seeks to mix the most effective of resorts and residence stays, providing more room than a typical lodge room, in addition to facilities equivalent to health facilities, rooftop swimming pools, terraces, communal gathering areas and even on-site eating and retail choices.
Whereas Hilton instructed TPG that the present plan is to launch the brand new Condominium Assortment within the U.S., the lodge model does function lodge residences throughout the globe. For its half, Placemakr provides stays in a dozen areas throughout the U.S., together with New York Metropolis, Atlanta, Nashville and Washington, D.C.
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Bao Vuong, the co-founder and president of Placemakr, stated in a press release that the corporate has “pioneered the furnished flats asset class property by property, keep by keep, and to proceed that work alongside the world’s most respected lodge model is so thrilling.”
The Condominium Assortment by Hilton will take part within the firm’s Hilton Honors loyalty program, providing members the possibility to earn and redeem factors for stays in addition to make the most of member reductions and advantages. Particulars about earnings and elite advantages are usually not but accessible.
The choice to introduce a brand new residence assortment comes on the heels of the debut of the Hilton Honors Adventures class, which options outdoor-focused journey experiences and stays like luxurious cruises and glamping.
Hilton is not alone in increasing its apartment-style choices. Final 12 months, Marriott opened its first home Flats by Marriott Bonvoy Resort in Florida.
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