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X will begin promoting inactive usernames to paid customers
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X will begin promoting inactive usernames to paid customers

Scoopico
Last updated: October 20, 2025 6:47 pm
Scoopico
Published: October 20, 2025
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Your previous Twitter deal with may be value one thing to somebody, apparently.

X (previously Twitter) introduced over the weekend that it’s going to begin promoting inactive handles on the Elon Musk-owned social community. The corporate will facilitate gross sales via a brand new Handles Market, which can solely be accessible to paid Premium and Premium Enterprise customers. Some usernames can be “complimentary” (AKA free), and X is asking these “Precedence” handles. Others can be doled out on a paid or invite-only foundation, and people are designated as “Uncommon” handles.


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It is all bit unusual, however our mates at PCMag have a clearer clarification of how this works. The free ones can be longer handles with full names or alphanumeric phrases, whereas those that value cash can be shorter and extra recognizable handles, like those that manufacturers use. Anybody who desires a free username should submit a request and look ahead to approval, whereas paid usernames can be given out through public drops or, in different instances, an invite-only program.

Mashable Mild Velocity

SEE ALSO:

Elon Musk’s X settles $128 million lawsuit with Twitter executives

In case you had been questioning, costs for these usernames apparently begin at $2,500 and may go as much as seven figures relying on “demand and uniqueness,” per a help web page cited by PCMag. Possession of bought usernames can’t be transferred, so theoretically, there will not be a resale marketplace for them.

That is actually a novel resolution to the age-old drawback of wanting a username that is claimed by somebody who does not use it anymore. There are undoubtedly a few main potential points with it, although. For starters, there is not any indication that the earlier proprietor of a bought username will see any of that cash. Past that, this might simply be used for nefarious means; it is not exhausting to think about somebody shopping for @dril in a number of years and utilizing it to shill crypto scams, or no matter it’s grifters do on X as of late.

Provided that X has already killed the unique objective of the blue checkmark as a verification software and turned it right into a paid standing image, this no less than feels prefer it may very well be an avenue for digital identification theft, the likes of which the positioning’s present possession and moderation insurance policies may not be outfitted to deal with in the intervening time.

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