X is reinventing its Creator Subscriptions. Here’s what to know.

Elon Musk’s X is reinventing its Creator Subscriptions, dubbing the new offering — wait for it — Creator Subscriptions 2.0.

Creator Subscriptions, in effect, allow people to pay their favorite influencers for exclusive offerings. That’s right, some major changes are coming to the website formerly known as Twitter (and not just a continued lurch toward the far right). So, what’s new? A few things. Here’s what you need to know.

Exclusive threads

X rolled out the ability for creators to hide a thread for subscribers only. So regular people will see the first post, while only subscribers will see the follow-up. It’s a paywall of sorts on a thread.

“Instead of sending followers to external websites or newsletters—and risking drop-off along the way—audiences can now subscribe directly from the conversation,” wrote X in a press release. “This approach allows creators to maximize both distribution and conversion: reach everyone with the initial post, while rewarding subscribers with deeper, exclusive content.”

Think of it as a tease that creators can use to attract more subscribers.

Subscriber-only content in the main feed

Instead of being hidden on a separate tab, the subscriber-only content will now appear in a creator’s main feed. That should make it easier for followers to keep up with all the content.

Back-end changes for creators

X highlighted several changes for creators, including a new dashboard and a shareable subscription card to promote their work.

“We are doubling down on creators, the platform’s most influential experts, thought leaders, and voices, by investing in tools that enable sustainable incomes and deeper connections with their audiences,” said Allegra Jacchia, Creators Product at X, in a press release.