On July 9, 2025, BLACKPINK launched idea images for his or her upcoming single JUMP, showcasing two contrasting visible themes. The primary idea options the group in an industrial setting with concrete buildings and steel components. They put on leather-based outfits, every printed with the phrase “JUMP!”
The second idea presents a minimal setup. The members put on outsized puffer jackets and stand towards a black background. Nonetheless, followers are divided over these teaser pictures.
Some followers are upset with the visuals, criticizing the styling, enhancing, and what they see as extreme use of AI. Many really feel the idea reveals a scarcity of creativity and energy, particularly after such a protracted watch for a comeback.
“Yg has the largest lady group in kpop and after greater than a yr and not using a comeback they provide them a mv and photoshoot with heavy ai utilization as an alternative of correctly growing an idea for the visuals. They’re so lazy and unoriginal they really do not deserve Blackpink,” a fan remarked.
“The best way that is so badly edited oh budgetpink,” a person talked about.
“Blackpink actually want a brand new stylist 🥲 it getting so boring now,” an individual shared.
In the meantime, some followers really feel that the styling and backdrop replicate a extra introspective temper, just like the members’ solo eras. For instance, AMORTAGE for Jisoo, Ruby for Jennie, rosie for Rosé, and ALTER EGO for Lisa. They’re additionally excited to see these new idea images.
“That’s 4 solo powerhouses! we bought ROSIE, AMORTAGE, ALTER EGO and RUBY in ONE FRAME y’all 😭 BLACKPINK IS BACK IN OUR AREA, BLINKS 😭🖤🩷,” a netizen stated.
“The ot4 pic we’ve all been ready for,” a viewer famous.
“Matching outfits 🥵 rattling this period hits totally different,” an individual shared.
BLACKPINK teases JUMP music video with futuristic metropolis vibes
BLACKPINK has formally teased the upcoming music video for his or her new single JUMP, releasing a 30-second preview on July 7. The complete video is ready to premiere at midnight ET on Friday, July 11. The teaser follows the stay debut of the observe throughout the Okay-pop group’s DEADLINE world tour opener held on July 5 at Goyang Stadium in South Korea.
The quick clip reveals a fast-paced tour via a digital cityscape stuffed with billboards. As an digital beat builds, the digital camera strikes towards a wall-length mural of the group. The 4 artists are seen positioned in entrance of their illustrated counterparts, wearing coordinated black outfits.
The video ends simply as Rosé turns towards the digital camera, with pink textual content confirming the discharge date. JUMP is BLACKPINK’s first group launch since 2023’s The Women, which was created for his or her cellular sport Blackpink The Sport.
BLACKPINK’s DEADLINE tour contains 18 reveals. It began in Seoul after which had 4 stops in North America in July. The tour concludes with a efficiency at Tokyo Dome in Japan, scheduled for mid-January 2026.
Edited by Shreya Das
