Taylor Swift’s new period is on the horizon. Are you prepared for it?
After teasing followers with a cryptic social media put up, the pop star introduced her twelfth studio album on her web site early Tuesday. Swift’s web site confirmed pre-orders for “The Lifetime of A Showgirl” with no different data accessible.
Swift’s social media profile footage additionally modified to a mint inexperienced rectangle with an orange lock emblazoned within the heart. It is the identical picture rather than an album cowl on her website.
The pre-orders will ship earlier than Oct. 13, however the web site mentioned that’s “not a launch date,” including that the official date shall be introduced later.
A countdown to the announcement first appeared on Swift’s web site three hours earlier than the information landed. Followers, who’re used to Swift’s penchant for teasing new albums, have been inspired to remain up till 12:12 a.m. ET.
The location appeared to crash for some customers as soon as the countdown expired.
Earlier within the day, Swift’s followers — often known as Swifties — went right into a frenzy after the Instagram account for “New Heights,” teased a serious visitor for its subsequent episode. The podcast is hosted by Swift’s boyfriend Kansas Metropolis Chiefs star Travis Kelce, and his brother, retired NFL star Jason Kelce.
Jason Kelce wore a shirt with Swift’s face on it and the background of the put up was a glitter orange that matched the countdown to her web site. Some followers joked that they may acknowledge Swift’s silhouette wherever.
The podcast’s social media web page later confirmed Swift could be the visitor by posting a video clip of her sitting along with her boyfriend as he recorded the present.
“We’re about to do a f—— podcast,” Swift exclaimed.
One other clip was posted at 12:12 a.m. of Swift revealing the brand new album to the brothers.
“That is my new model new album, ‘The Lifetime of a Present Lady,” Swift mentioned, as Jason Kelce screamed in pleasure.
The “New Heights” Instagram put up coincided with one other teaser put up from Taylor Nation, a social media account affiliated with Swift’s staff.
Taylor Nation shared a carousel of 12 photographs on Instagram that includes Swift in the course of the Eras Tour performing in orange outfits. The caption learn, “Fascinated by when she mentioned “See you subsequent period…”
Tuesday can be Aug. 12, which added gas to the rampant on-line hypothesis concerning the information. As one fan wrote on X, “the twelves are twelving.”
Swift’s twelfth album is the primary to be launched after the “Love Story” singer gained possession of her total catalog, a music profession that spans practically 20 years.
She introduced in Could that she was capable of buy the masters of her first six information from Shamrock Capital. Swift was unable to buy the rights earlier than her first label, Massive Machine Information, was offered in 2019 to a holding firm partially owned by music supervisor Scooter Braun.
Braun later offered Swift’s catalog to Shamrock Capital, after Swift publicly declared she would re-record these six albums to maintain possession of her life’s work. She launched 4 of the six albums previous to with the ability to purchase the masters again, every reaching No. 1 on the Billboard 200 chart.
The announcement additionally comes months after Swift concluded her Eras Tour in December 2024. The tour, which ran for practically two years and hit 50 cities on 5 continents for 149 reveals, grossed greater than every other on report. The pop sensation took followers by means of a journey of all her albums in the course of the three hour set, then re-did your entire present following the discharge of her eleventh album, “The Tortured Poets Division.”
Swift’s debut album in 2006 is the one one in every of her eleven studio albums to by no means attain No. 1 on the chart, although it did break the highest 5 at its peak.
