Music lovers, rejoice! Noah Kahan teamed up with Mastercard to debut the official music video for his latest single, “The Great Divide,” during a 2026 GRAMMY Awards commercial break in Los Angeles, California, on Feb. 1.
Not only did fans get a look at the emotional music video ahead of his forthcoming album, dropping Friday, April 24, but now they’re getting the chance to experience the music live, both through Mastercard Priceless Experiences with Kahan and on The Great Divide Tour kicking off Thursday, June 11.
To celebrate, Mastercard launched a sweepstakes, encouraging eligible cardholders to find as many Easter eggs as possible in the music video, for a chance to attend an intimate album listening party with Kahan in Nashville, Tennessee, or a Priceless Experience to his summer tour, inspired by The Mastercard Collection, a global suite of elevated dining, entertainment, and travel benefits.
“’The Great Divide’ has taken on a life of its own because of the fans,” he said in a press release.
“This partnership with Mastercard felt like a natural way to honor that connection and turn it into something we can experience together. From the video to the moments we’re creating, it’s all about celebrating the community that’s been there from the start,” the songwriter added.
And Kahan is just as excited about what’s ahead.
On the GRAMMYs red carpet, the hitmaker told ET’s Kevin Frazier, “It’s gonna bring a lot of really, really cool opportunities to fans to get closer to the music process.”
This includes hearing more about what inspired the heartfelt track.
“The song is about two people who are friends, but there’s a lot of distance between them. … I’m really happy to see people connecting with it and finding their own people in their lives that they wish they could reach out to as well,” he told ET.
“I’ve worked really hard to make this music as emotional as possible and have as much representation of where I am in my life and I hope they feel that too, he continued.
And even if you don’t snag one of the sweepstakes prizes, you can still join the fun. Mastercard is giving World Elite and World Legend Mastercard (TM) cardholders special access through The Mastercard Collection to Preferred and VIP tickets for Kahan’s summer tour beginning Feb. 12.
For official rules and to enter the sweepstakes, visit priceless.com/noahkahansweeps before it ends on Feb. 11. No purchase is necessary to participate. Open to Mastercard cardholders prior to 2/2/26 who are permanent legal residents of 50 US/DC & legal age of majority.
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