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How Trump’s newest crypto launch enriches his household : NPR
Politics

How Trump’s newest crypto launch enriches his household : NPR

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Last updated: September 4, 2025 1:10 am
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Published: September 4, 2025
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President Donald Trump in July signed the GENIUS Act, the nation’s first main standalone cryptocurrency laws. Trump has embraced the crypto business, the place his household now has a number of enterprise ventures.

BRENDAN SMIALOWSKI/AFP by way of Getty Pictures/AFP


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BRENDAN SMIALOWSKI/AFP by way of Getty Pictures/AFP

Even by Donald Trump’s well-established monitor document of getting cash off the presidency, he is had a banner week.

On Monday, President Trump’s household earned some $5 billion — not less than on paper — as their newest cryptocurrency enterprise launched. Now a “token” from World Liberty Monetary, the crypto enterprise co-founded final yr by Trump and his sons, is buying and selling publicly.

This launch highlights the extraordinary diploma to which Trump and his household are utilizing the Oval Workplace to personally revenue, particularly by way of his shut ties to the crypto business. The president reported revenue of greater than $630 million final yr, together with $57 million from cryptocurrency gross sales, earlier than launching a “meme coin” earlier this yr. (He has additionally licensed his title to promote sneakers, watches, guitars, and Bibles.)

Now anybody should buy or promote this “$WLFI” token — giving these wishing to curry favor with the president one other avenue to immediately contribute to his private funds.

“You used to have to hitch Mar-a-Lago[, Trump’s resort and private club]. That is way more enjoyable. You do not even should get away from bed within the morning,” says Ross Delston, a lawyer and former banking regulator on the Federal Deposit Insurance coverage Corp.

“You’ll be able to make investments on this [cryptocurrency], and now he is your pal,” he provides. “And that could possibly be anyone — any person who’s sketchy, or who’s been convicted of one thing, or appearing on behalf of a [foreign] state actor. “

Democratic Senator Elizabeth Warren was much more blunt. “It is corruption, plain and easy,” she wrote on X on Tuesday, linking to a Wall Avenue Journal story concerning the Trump household’s $5 billion on-paper windfall.

The White Home has repeatedly dismissed such criticisms over Trump’s efforts to personally revenue from the crypto business.

“Neither the President nor his household have ever engaged, or will ever have interaction, in conflicts of curiosity,” White Home press secretary Karoline Leavitt advised NPR in an emailed assertion this week.

From calling crypto a “rip-off” to appointing pro-crypto monetary cops

World Liberty’s public launch did not precisely set the crypto world on fireplace. Its tokens have been priced at about 22 cents every by Wednesday afternoon, down from their excessive of 32 cents shortly after their debut.

And to this point, the Trumps have restricted skill to really money of their holdings: World Liberty Monetary says that its “staff,” together with the Trumps, have been barred from promoting their very own tokens once they began buying and selling publicly.

However even with out an instantaneous payday, the token’s debut creates extra pathways for the Trump household to revenue from the crypto business that helped put him again in workplace.

Only a few years in the past, Trump referred to as crypto a rip-off. However now he is embraced it. Final yr he courted deep-pocketed crypto traders, by vowing to make the US the crypto capital of the world. And as soon as he gained re-election, Trump began appointing crypto-friendly officers to his administration — together with on the monetary regulatory companies that when closely policed the crypto business.

Underneath President Biden, the Securities and Change Fee specifically cracked down closely on crypto firms, suing many for fraud and cash laundering. That gave Trump a chance to courtroom the vote of pissed off crypto traders, who poured cash into the 2024 federal elections. Final yr, Trump appointed Paul Atkins, a crypto supporter, to go the SEC.

On the similar time, the crypto ventures that Trump and his household have began have put them able to revenue from the extra relaxed guidelines popping out of his administration.

Now there are few guardrails for the way Trump is co-mingling his private and presidential crypto pursuits. As Delston says: “What exists now’s just about nothing.”

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