The Cheltenham Festival draws thousands to the renowned Gloucestershire racecourse. Horses dominate the action, yet fashion off the track rivals the excitement, as attendees, celebrities, and royals display refined ensembles from tailored coats to sleek leather boots.
This event ranks among Britain’s top stylish sports gatherings. Participants craft outfits months ahead, merging countryside heritage with practical race-day needs.
Insights from Fairfax & Favor Co-Founder
Marcus Fairfax Fountaine, co-founder of the Norfolk-based Fairfax & Favor brand launched in 2013 with Felix Favor-Parker, outlines essential style guidelines. The label excels in durable boots, fitted coats, and structured handbags, establishing itself as a racecourse essential.
The brand’s racing links grew stronger with Zara Tindall, the King’s niece and a leading Cheltenham fashion influence, joining as ambassador in March 2025. She often appears trackside in its coats, boots, and accessories at prominent meets.
Prioritize Practicality in Unpredictable Weather
Elegance defines Cheltenham looks, but Marcus stresses functionality first. “Whatever you wear has to be fit for purpose,” he explains. “It could be cold or wet, and you’ll stand for hours—practicality remains crucial.”
March conditions in Gloucestershire shift rapidly from sunshine to wind, rain, or frost, elevating outerwear as the outfit’s core.
Start with Sturdy Footwear
Marcus advises building from the base: “Invest in a good pair of shoes. Comfort begins at your feet.”
Visitors cover thousands of steps across the grounds, parade ring, and enclosures. Knee-high boots deliver resilience and classic rural polish, ideal for the festival.
At its heart, Marcus views Cheltenham style as straightforward: “Cheltenham revolves around timeless style and elegance.”
