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Alexandria Ocasio-Cortez is incorporating Gen Z messaging and viral jabs at Vice President J.D. Vance into her playbook as she builds momentum for a 2028 presidential run, a Republican political strategist has claimed.
The strategist’s feedback got here after the New York Democrat used meme-style language and mocked Vance on Dec. 17 over a ballot and declared she would “stomp him” if the matchup turned actual.
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Rep. Alexandria Ocasio-Cortez (D-N.Y.) slammed X proprietor Elon Musk on his platform after he claims “she’s not that good.” (Picture by Drew Angerer/Getty Photos)
“It’s a case of the squeaky wheel will get the grease, so it would not be shocking that she is going to run a vibes-based marketing campaign,” Libby Krieger of the Communications Counsel informed Fox Information Digital.
“It’s because quite a lot of her substance is soundbites or progressive insurance policies,” Krieger added.
Ocasio-Cortez sparked the primary spherical of consideration Wednesday by reposting the Verasight ballot on X.
The ballot confirmed her narrowly forward of Vance, 51% to 49%, in a hypothetical 2028 matchup. Her first response was “Bloop!”
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Ocasio-Cortez’s communication model morphed right into a second message later Wednesday declaring she would “stomp him” if the 2028 race turned actual.
When requested by a reporter if she thought she might defeat the 41-year-old, she replied: “Pay attention, these polls, like three years out, are, , they’re what they’re. However let the file present: I might stomp him. I might stomp him!”
The 2 moments highlighted what Krieger says will evolve right into a youth-oriented, “vibes”-driven marketing campaign focused towards younger voters.
“AOC is attempting to lean into the Gen Z language and join with youthful voters,” she mentioned.
“She is organising a marketing campaign that will be based mostly extra on vibes than on her coverage platform.”
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Former Vice President Kamala Harris speaks throughout a marketing campaign rally at Jenison Subject Home on the campus of Michigan State College, Sunday, Nov. 3, 2024, in East Lansing, Mich. (AP Picture/Jacquelyn Martin)
Krieger in contrast the strategy to Kamala Harris’ try and embrace “brat” tradition over the past cycle.
“This nearly appears harking back to Kamala’s use of ‘brat’ and her model of that,” she mentioned.
“AOC would most likely do some bit higher than Kamala in working a marketing campaign based mostly on vibes as a result of she’s youthful,” she defined.
“However she’ll nonetheless have to speak some coverage, as not each voter might be content material with voting on vibes – and when she does discuss coverage, they’ll all see how radical she actually is.”
“AOC will not be an awesome candidate as a result of the insurance policies that she has come to be identified for are extraordinarily progressive,” Krieger added.
“If she had been to make it to a common election she must heart herself a bit of bit extra to the center, however that’d be onerous given the repute she’s made for herself.”
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Vice President JD Vance talking with reporters within the James Brady Press Briefing Room on the White Home, Oct. 1, 2025, in Washington, D.C. (Evan Vucci/The Related Press)
Against this, Krieger mentioned Vance holds a bonus with voters who prioritize depth and coverage grounding.
“J.D. Vance has extra substance than AOC and I believe People would see that,” she mentioned. “Vance is aware of his stuff on practically each difficulty and is extraordinarily articulate, and he is additionally younger.”
She added that each Ocasio-Cortez and Vance faucet into newer strains of populism, together with a willingness to look informal or self-aware on-line.
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“Decorum can typically be perceived as elitist or very institution,” she mentioned. “However Vance has the benefit of not simply being a squeaky wheel like AOC whereas nonetheless being younger sufficient to come back throughout as relatable.”
Fox Information Digital has reached out to Alexandria Ocasio-Cortez and J.D. Vance for remark.
