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Enterprise giants Atlassian, Intuit, and AWS are planning for a world the place brokers name the APIs
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Enterprise giants Atlassian, Intuit, and AWS are planning for a world the place brokers name the APIs

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Last updated: July 2, 2025 4:50 am
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Published: July 2, 2025
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This dawning age of agentic AI requires a complete rethink on how we construct software program. Present enterprise APIs have been constructed for human use; the APIs of the long run might be multi-model, native interfaces. 

“We have to construct the type of APIs that can work properly with brokers, as a result of brokers are those that at the moment are going to work together with APIs, not people,” Merrin Kurien, principal engineer and AI platform architect at Intuit, mentioned through the Ladies in AI breakfast at this yr’s VB Remodel. 

Kurien had a dynamic dialogue on the current and way forward for AI brokers with fellow AI practitioners Mai-Lan Tomsen Bukovec, engineering and product chief for storage and compute companies at AWS, and Tiffany To, SVP of product for platform and enterprise at Atlassian.

“I want to assume 5 years from now, brokers might be mainstream,” mentioned Kurien. “Loads of the challenges we face right this moment in all probability might be overcome with higher tooling, if the final two-and-a-half years is any indication. How ready will you be? It’s dependent in your investments right this moment.” 

How Intuit is getting invoices paid and AWS is supporting quicker migration

Intuit has been utilizing brokers and seeing “wonderful progress,” Kurien reported within the onstage panel, which was moderated by Betsy Peretti, accomplice for innovation and design at Bain. 

Notably, the monetary know-how platform firm has integrated automated bill era and reminders into its QuickBooks providing, which is widespread amongst small and medium companies (SMBs). 

“We’ve got seen companies receives a commission on a median 5 days quicker, and there’s 10% extra probability that invoices receives a commission in full,” mentioned Kurien. 

AWS has additionally seen success with AWS Remodel, an agile infrastructure that migrates .NET, mainframe, and VMware workloads into AWS, mentioned Tomsen Bukovec. 

The standard migration state of affairs, as she described it: A buyer would go to the applying proprietor and request to, as an example, transfer their Home windows software to a Linux-based software operating on AWS. “And guess what they’d say? ‘Take a quantity. You might be precedence quantity 42.’” 

However now, enterprises can do the vast majority of these migrations with AI help. “Your generalist groups are in a position to do far more work on their very own, and it reduces the ask to the specialist,” mentioned Tomsen Bukovec. “That’s altering migration as an business.”

Finally, how AWS and others evolve might be intently tied with how prospects are utilizing AI, she mentioned. She marveled that unimaginable developments in AI are “actually making us take a brand new look, a scorching take” on tips on how to construct functions.

“After we construct agentic infrastructures and we incorporate AI into the mission of our companies, we’re not simply taking know-how and placing it to work,” mentioned Tomsen Bukovec. “We are literally altering the character of the office, the workforce.”

She added, “We’re seeing this occur proper now. We’re seeing this occur at warp pace.”

How Atlassian is studying from experimentation internally and with prospects 

Atlassian is taking a considerate inside-out strategy to AI brokers, mentioned To.

As an example, the challenge administration platform has launched an onboarding agent to assist new workers entry to all of the supplies they should get began with their jobs. Within the first month of launch, the agent fielded 7,000 requests. Now, it’s only a common a part of the onboarding course of, To mentioned. 

In the meantime, the corporate’s go-to-market workforce has quite a few interface factors with prospects, which might make it difficult to collect all the mandatory context. Atlassian constructed a buyer agent that pulls all that knowledge collectively, and To reported that it’s considered one of its hottest brokers, utilized by 80 groups throughout the corporate. “I exploit it fairly a bit earlier than I discuss to prospects,” she acknowledged. 

At Atlassian, there’s a robust duty to ‘pet food’ — utilizing one’s personal services — and iteratively experiment to assist information prospects as they evolve with AI, To defined. That work can then be translated into what Atlassian ships to prospects out of the field. 

“It’s not solely going to come back from engineering; it’s going to come back from throughout your complete group,” she mentioned. “So what are you able to do programmatically to carry the creativity of everybody cross-functionally, to carry concepts collectively, to design workflows?”

The corporate just lately launched its ‘Teamwork Assortment,’ a curated choice of apps — Jira, Confluence and Loom — managed by ‘rovo brokers.’ That is constructed into its platform and helps varied features of the collaborative course of. As an example, earlier than a gathering, the agent will pull collectively a “very nice abstract” primarily based on Confluence pages and JIRA tickets. 

“So if you go into that assembly, you now have all that shared context,” mentioned To. “You’re not making an attempt to replace one another, you’ll be able to really spend time on vital technique selections.” 

Atlassian estimates that that individual use case saves no less than 4 hours per particular person per week. Buyer HarperCollins, particularly, has used it to “nice impact,” To famous.

Prospects are utilizing AI brokers in various complexities, she mentioned: Typically they’re simply offloading work, gathering knowledge or writing launch notes; different occasions they’re getting deep into uncooked knowledge and pre-building strategic roadmaps. 

To defined that Atlassian has constructed a graph layer on high of its knowledge that gives deeper intelligence on how knowledge is linked. As an example, enterprises can analyze their objectives alongside workforce structuring and tasks in progress. “It’s not simply an HR org chart,” mentioned To. 

“When you concentrate on how individuals construct their software program improvement lifecycles proper now, an enormous a part of that’s creating roadmaps and prioritizing methods,” she mentioned. “However that may be very dynamic, and taking into consideration all of that knowledge is difficult for people to do. The brokers we’re seeing turn out to be actually widespread now with prospects are literally pre-building these strategic roadmaps.”

To emphasised the significance of making suggestions loops with prospects, noting that, in simply the final three months, Atlassian customers have personalized 10,000 totally different variations of the corporate’s out-of-the-box brokers. 

“It’s a extremely nice pool of suggestions knowledge that then helps us perceive how they’re embedding these brokers into their workflows,” mentioned To. “I feel half of what’s actually thrilling about this wave is it’s such a collaborative course of in designing with prospects.”

Incomes belief, constructing it proper from the get-go

Belief is the cornerstone of any product and that must be no totally different with AI, Kurien emphasised. Prospects need to know what the agent is doing behind the scenes and have management over its actions. This requires stringent evaluate processes. 

“With new waves got here new vulnerabilities,” she mentioned. “We’ve got constructed a strong course of the place we’re figuring out the lifecycle during which an agent matches in and creating the correct processes of evaluations for that part.” 

To underscored the truth that it’s greater than uncooked know-how; individuals should collaborate, construct full options collectively and faucet into expertise. The business should spend money on robust knowledge structure and have the correct knowledge context in order that AI brokers could make the highly effective selections we’ll be asking of them. 

“The place it turns into actually thrilling is when it’s a superpower in your group, when it’s ready that can assist you make higher selections, launch higher merchandise, re-sort your objectives, be extra aggressive as an organization,” mentioned To. 

She famous that there have been many waves of innovation over time, however this one with AI is one all its personal. “I really feel like with AI, it’s a tidal wave. It’s second after second after second, proper? AI is simply fully totally different from the entire different waves.” 

Editor’s be aware: As a thank-you to our readers, we’ve opened up early hen registration for VB Remodel 2026 — simply $200. That is the place AI ambition meets operational actuality, and also you’re going to need to be within the room. Reserve your spot now. 

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