Set within the coronary heart of probably the most romantic cities in Europe, the W Florence — featured on our listing of probably the most thrilling resort openings for 2025 — formally opened its doorways on Tuesday.
The historic property, previously the Grand Lodge Majestic, now homes 119 visitor rooms, together with 16 suites and a penthouse, in line with Marriott. The extremely anticipated addition to Florence, Italy’s resort scene sits on Piazza dell’Unita Italiana, only a brief stroll from most of the metropolis’s most well-known landmarks, together with its Duomo, the Uffizi Galleries and the Ponte Vecchio.
The property is the second W Lodge in Italy, becoming a member of the W Rome. The model plans to open a 3rd property, the W Sardinia — Poltu Quatu, later this summer time.
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“The opening of W Florence marks one other vital milestone in W Inns journey, deepening our presence in Italy and strengthening our footprint throughout the area,” George Fleck, the senior vp and world model chief for W Inns, mentioned in a press release. “As we proceed to evolve globally, this newest addition to our model embodies our dedication to delivering daring, immersive experiences that redefine luxurious life-style hospitality. W Inns has at all times been a model rooted in creativity and tradition, and W Florence completely captures the spirit of this dynamic, fashion-forward metropolis.”
Housed in a historic constructing initially designed by native architect Lando Bartoli in 1968, the W Florence encompasses a partially lined courtyard that when functioned because the mezzanine of a former financial institution. The distinctive house now welcomes visitors with retro-inspired seating, daring checkered flooring and luxurious greenery, and serves as a central space the place visitors can entry a number of of the resort’s eating venues, together with the lounge (which is full with an aperitivo desk).
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Moreover, visitors will be capable of feast on modern Italian bites at Tratto, the second outpost of the Michelin-starred Trattoria contemporanea collective, in addition to get pleasure from cocktails with a view at Zefiro Rooftop (which is slated to open later this summer time). The property may even welcome an Asian restaurant from chef Akira Again in late summer time that focuses on mixing “conventional Korean flavours with world influences.”
The resort’s historical past shines by in every of its rooms because of Nineteen Sixties- and ’70s-inspired design components like marble and brass accents, whereas town itself is well known all through the property with a daring colour palette of Medici pink and royal blues. The resort’s piece de resistance is the Penthouse suite, which wows with a greater than 1,500-square-foot non-public terrace and a moody aesthetic for the proper metropolis escape.
Nightly charges for the W Florence begin at 431 euros (about $507) or 70,000 Marriott Bonvoy factors, in line with a search on the resort’s web site.
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