Offered by Celonis
When tariff charges change in a single day, firms have 48 hours to mannequin alternate options and act earlier than opponents safe one of the best choices. At Celosphere 2025 in Munich, enterprises demonstrated how they’re turning that chaos into aggressive benefit — with quantifiable outcomes that separate winners from losers.
Vinmar Worldwide: Theglobal plastics and chemical compounds distributor created a real-time digital twin of its $3B provide chain, reducing default expedites by greater than 20% and enhancing supply agility throughout international operations.
Florida Crystals: One in all America's largest cane sugar producers, the corporate unlocked tens of millions in working capital and strengthened provide chain resilience by eliminating guide rework throughout Finance, Procurement, and Inbound Provide. AI pilots now lengthen beneficial properties into bill processing, predictive upkeep, and order administration.
ASOS: The ecommerce style large linked its end-to-end provide chain for full transparency, lowering course of variation, accelerating speed-to-market, and enhancing buyer expertise at scale.
The widespread thread right here: course of intelligence that bridges the hole conventional ERP methods can’t shut — connecting operational dots throughout ERP, finance, and logistics methods when seconds matter.
“The query isn’t whether or not disruptions will hit,” says Peter Budweiser, Common Supervisor of Provide Chain at Celonis. “It’s whether or not your methods can present you what’s breaking quick sufficient to repair it.”
That visibility hole prices the typical firm double-digit tens of millions in working capital and aggressive positioning. As 54% of provide chain leaders face disruptions every day, the strain is shifting to AI brokers that execute actual actions: triggering buy orders, rerouting shipments, adjusting stock. However an autonomous agent performing on stale or siloed knowledge could make million-dollar errors when tariff buildings shift in a single day.
Tariffs, as previous as commerce itself, have change into the final word stress take a look at for enterprise AI — revealing whether or not firms actually perceive their provide chains and whether or not their AI might be trusted to behave.
Trendy ERP: Information wealthy, perception poor
Provide chain leaders face a paradox: drowning in knowledge whereas ravenous for perception. Conventional enterprise methods — SAP, Oracle, PeopleSoft — seize each transaction meticulously.
SAP logs the acquisition order. Oracle tracks the cargo. The warehouse system data stock motion. Every performs its operate, however when tariffs change and corporations have to mannequin different sourcing eventualities throughout all three concurrently, the info sits in silos.
“What’s modified is the velocity at which disruptions cascade,” says Manik Sharma, Head of Provide Chain GTM AI at Celonis. “Conventional ERP methods weren’t constructed for right this moment’s volatility.”
Corporations generate 1000’s of studies exhibiting what occurred final quarter. They battle to reply what occurs if tariffs improve 25% tomorrow and want to modify suppliers inside days.
Tariffs: The 48-hour scramble
World commerce volatility has remodeled tariffs from predictable prices into strategic weapons. When new charges drop with unprecedented frequency, enter prices spike throughout suppliers, finance groups scramble to calculate margin affect, and procurement races to establish alternate options buried in disconnected methods the place nobody is aware of if switching suppliers delays shipments or violates contracts.
By hour 48, opponents who already modeled eventualities execute provider switches whereas late movers face capability constraints and premium pricing.
Course of intelligence modifications that dynamic by permitting companies to repeatedly mannequin “what-if” eventualities, exhibiting leaders how tariff modifications cascade by way of suppliers, contracts, manufacturing traces, warehouses, and prospects. When charges hit, firms can transfer inside hours as a substitute of days.
No AI with out PI: Why course of intelligence is non-negotiable for provide chains
AI and provide chains are mutually dependent: AI wants operational context, and provide chains want AI to maintain tempo with volatility. However right here's the reality — there isn’t a AI with out PI. With out course of intelligence, AI brokers function blindly.
The continuing SAP migration wave illustrates why. An estimated 85–90% of SAP prospects are nonetheless shifting from ECC to S/4HANA. Transferring to newer databases doesn’t resolve provide chain visibility — it gives quicker entry to the identical fragmented knowledge.
Kerry Brown, a metamorphosis evangelist at Celonis, sees this throughout industries.
“Organizations are shifting from PeopleSoft to Oracle, or EBS to Fusion. The majority is in SAP,” she explains. “However what they really want isn’t a brand new ERP. They should perceive how work truly flows throughout methods they have already got.”
That requires end-to-end operational context. Course of intelligence gives this by enabling firms to extract and join occasion knowledge throughout methods, exhibiting how processes execute in actual time.
This distinction turns into crucial when deploying autonomous brokers. When visibility is fragmented, autonomous brokers can simply make choices that seem rational regionally however create downstream disruption. With real-time context, AI can function with readability and precision, and provide chains can keep forward of tariff-driven disruption.
Digital Twins: Powering real-time response
The businesses highlighted at Celosphere all utilized the identical precept: perceive how processes run throughout methods in actual time. Celonis PI creates a digital twin above present methods, utilizing its Course of Intelligence Graph to hyperlink orders, shipments, invoices, and funds end-to-end. Dependencies that conventional integrations miss change into seen. A delay in SAP immediately reveals its affect throughout Oracle, warehouse scheduling, and buyer supply commitments.
“The platform brings collectively course of knowledge spanning methods and departments, enriched with enterprise context that powers AI brokers to rework operations successfully,” says Daniel Brown, Chief Product Officer at Celonis.
With this cross-system consciousness, Celonis coordinates actions throughout advanced workflows involving AI brokers, people, and automations — particularly crucial when tariffs power speedy choices about suppliers, shipments, and prospects.
Zero-copy integration allows immediate modeling
A key development unveiled at Celosphere — zero-copy integration with Databricks — removes one other barrier. Historically, analyzing provide chain knowledge meant copying from supply methods into central warehouses, creating knowledge latency.
Celonis Information Core now integrates straight with platforms like Databricks and Microsoft Cloth, querying billions of data in close to actual time with out duplication. When commerce coverage shifts, firms mannequin alternate options immediately, not after in a single day knowledge refresh cycles.
Enhanced Process Mining extends this by connecting desktop exercise — keystrokes, mouse clicks, display screen scrolls — to enterprise processes. This exposes guide work invisible to system logs: spreadsheet gymnastics, e mail negotiations, telephone calls that preserve provide chains shifting throughout pressing modifications.
Aggressive benefit in risky markets
Most firms can’t rip out and change methods operating crucial operations — nor ought to they. Course of intelligence gives a distinct path: compose workflows from present methods, deploy AI the place it creates worth, and adapt repeatedly as situations change. This “Free the Course of” motion liberates firms from inflexible architectures with out forcing wholesale substitute.
As international commerce volatility intensifies, the businesses that mannequin will transfer quicker, make smarter choices, and switch tariff chaos into aggressive benefit — all whereas present ERPs preserve operating.
When the following wave of tariffs hits — and it’ll — firms received’t have days to reply. They’ll have hours. The query isn’t whether or not your ERP captures the info. It’s whether or not your methods join the dots quick sufficient to matter.
Missed Celosphere 2025? Meet up with all of the highlights right here.
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