AS Watson was established in 1841 in Hong Kong, the yr the British took over the territory. Nearly 185 years later, the model is now a well being and sweetness retail big, with near 17,000 shops throughout 31 markets, together with mainland China, Malaysia, the UK, Turkey and even Ukraine.
“We’re a individuals firm,” Malina Ngai, group CEO of AS Watson, mentioned on the Fortune Innovation Discussion board in Kuala Lumpur, Malaysia, on Monday. Ngai acknowleged the corporate’s lengthy historical past–together with how the corporate endowed Solar Yat-sen, who later led the 1911 revolution agaisnt the Qing dynasty, with a medical scolarship–but argued that AS Watson needed to stay forward-thinking.
“Heritage provides us credibility, so individuals belief us, however provided that we keep related [will we] be capable to keep alive,” Ngai mentioned.
The key sauce to efficiently working in so many markets, Ngai argued, got here from understanding their prospects. In Southeast Asia—which Ngai described as one among AS Watson’s “development engines”— customers are younger, digitally-savvy and acutely aware about well being and sweetness. Additionally they love new campaigns and product launches. As such, Watsons, AS Watson’s major drugstore model, has rolled out campaigns similar to “Kaw Kaw Offers” in Malaysia, replete with a catchy jingle of the identical identify by native personalities Jinnyboy and Ayda Jebat.
By market surveys, Ngai additionally discovered that many younger prospects within the area get pleasure from procuring at brick-and-mortar shops, regardless of a wide range of on-line procuring choices. “For youthful prospects, they wish to be within the retailer, they wish to get consultancy, they need to have the ability to contact the product—and that is what we are able to supply,” she mentioned.
Except for standard J-beauty and Okay-beauty merchandise, Watsons additionally gives an array of halal-certified skincare and sweetness objects for Muslim customers in markets like Malaysia and Indonesia.
C-beauty has additionally seen a spike in reputation amongst Southeast Asian customers. Chinese language magnificence manufacturers are “sturdy in expertise and social media, they usually get engagement and recognition inside Southeast Asia in a short time,” Ngai defined.
‘Individuals-first’
Ngai emphasised the significance of empowering staff. “Within the firm, if everyone seems to be a frontrunner, it will likely be a really highly effective firm. This implies they know precisely the [company’s] goal, they know easy methods to collaborate, they usually look after one another,” Ngai mentioned.
Nonetheless, AS Watson is transferring to undertake new applied sciences throughout its crew, together with launching a company-wide generative AI protocol in September. “AI was simply with my knowledge crew, the programmers—however now Gen AI is for everybody,” Ngai mentioned.
As the corporate approaches its 185-year milestone in 2026, Ngai shared her hopes for AS Watson’s future. “I don’t usually dream about work over time. I sleep fairly nicely, however lately, I dream loads about 185 years,” Ngai mentioned. “[I want AS Watson to] be a corporation that may keep match for the long run, the subsequent 180 years.”
