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Reading: Like Gen Z, tennis legend Billie Jean King says manifesting actually works: ‘For those who suppose you are a failure, you may fail. For those who suppose you are a winner, you may win’
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Like Gen Z, tennis legend Billie Jean King says manifesting actually works: ‘For those who suppose you are a failure, you may fail. For those who suppose you are a winner, you may win’
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Like Gen Z, tennis legend Billie Jean King says manifesting actually works: ‘For those who suppose you are a failure, you may fail. For those who suppose you are a winner, you may win’

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Last updated: June 29, 2025 10:05 am
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Published: June 29, 2025
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Chances are high, after shedding out on an enormous pitch, job interview, or—in Billie Jean King’s world—a tennis match, you’ll know precisely the place you fell quick. However have you ever ever requested your self after successful why precisely you gained?

“Individuals hold considering, you study extra from failure,” the 81-year-old tennis legend solely advised Fortune on the Energy of Girls’s Sports activities Summit introduced by e.l.f. Magnificence. As an alternative, she says, the highest 1% “learn to win.”

Like Gen Z, who’re large followers of manifesting success, King agrees that there’s energy in considering positively. “For those who suppose you’re a failure, you’ll fail. For those who suppose you’re a winner, you’ll win,” the American former world No. 1 girls’s tennis participant mentioned. 

However in her eyes, there’s extra to manifesting than telling your self “I’m fortunate” till it turns into actuality. Extra logically, the rationale why individuals who name themselves winners go on to do effectively is as a result of they anaylze what their strengths are and what makes them win—they usually double down on it. 

“I would like individuals to concentrate whenever you win: Why did I win? And that’s actually vital, as a result of that’s how one can hold constructing, constructing and constructing as you get older and older in life,” King explains. 

“What sentence did I write effectively? Have been you form to others? All this stuff are constructing blocks to have a greater life.”

The mindset shift that made Billie Jean King a champion—time and again

Earlier than she grew to become a world icon, gained 39 Grand Slam titles, campaigned for equal pay, after which based the Girls’s Tennis Affiliation, King all the time had an innate perception that she’d achieve success. 

At the same time as a child from Lengthy Seaside, Calif., with a racket, a blue-collar dad, little spare money, and barely any teaching, King would inform herself she was destined to turn out to be the star she is at this time.

“Right here’s how I used to suppose as a junior participant: each time I gained a junior match, it was solely a stepping stone to be primary on this planet,” she advised Fortune. “I by no means thought or cared about junior tennis. All the things I did was to be primary the world as an grownup.”

That long-game mentality meant that small wins alongside the best way weren’t the tip level—they have been research materials. Identical to after a loss, she would ask herself: What did I do proper? What can I replicate?

Fortune’s Orianna Rosa Royle sat down with BJK on the Energy of Girls’s Sports activities Summit introduced by e.l.f. Magnificence.

The behavior grew to become a cornerstone of her success, however she says it was actually put into follow throughout a high-stakes Wimbledon match towards Tracy Austin in 1982. For the primary time ever, King beat Austin, regardless of being twice her age and a yr away from retiring. 

King was totally conscious that Austin knew all of King’s strikes and could be anticipating her go-to shot (a cross-court shot). So King knew that the one technique to win was to go down the road, her weakest shot.

“I knew earlier than I hit that ball, if I didn’t make it, I’d most likely lose the match. If I made it, I’d most likely win,” she says. She went for it—and it labored.

That second strengthened a core perception that’s adopted her ever since: success comes from understanding precisely what it takes to win. “You must know why you win,” she says. “I don’t study extra after I lose. I study extra after I win. I feel as a result of it retains me studying win, not lose.”

For King, suggestions isn’t simply one thing you apply after a failure. It’s the behavior of asking laborious questions after a excessive, too.

“Everybody ought to actually take into consideration that with their very own lives,” she says. “What’s your power? Play to it.”

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