Grammarly rebrands as Superhuman because it doubles down on AI

Grammarly, the favored automated grammar checker utilized by college students and professionals alike, is now Superhuman, as the corporate pronounces a brand new rebrand centering not simply its tentpole product, however a whole line of agentic AI.

In a Oct. 29 weblog put up, the corporate introduced it was including a number of new AI-powered choices to bolster the work of its branded writing accomplice, together with the all-in-one workspace Coda and an AI-native inbox often called Superhuman Mail, which Grammarly acquired earlier this yr.

The corporate can be launching Superhuman Go, an internet of common AI brokers that can be utilized throughout apps. The instruments are actually obtainable beneath a single Superhuman subscription plan.

AI is certainly not new for the web writing instrument, which constructed its model on automated sensible options identical to different trade commonplace spellchecking instruments and grammar apps. Through the current AI increase, Grammarly positioned its bets early on conversational generative AI, together with the launch of its personal chatbot writing assistant, GrammarlyGo, in 2023. In August, the corporate introduced eight new specialised AI brokers that work inside its personal “AI-native writing floor,” to offer particular writing assist, quotation checking, and rubric grading.

However the newest rebrand hints at even bigger goals for the corporate, together with investing in what they name extra “proactive” AI that may anticipate actions earlier than they’re initiated by a consumer. The corporate defined in a second weblog put up that it goals to shut a productiveness hole between what office AI has promised customers and what it really delivers in observe. Within the background, many specialists consider the rising AI bubble, and its promise of AGI, is quickly set to pop.

“At the moment AI appears like one thing we’ve to be taught to handle or tame,” wrote the corporate. “We hope the AI will really feel so pure that utilizing it is going to really feel atypical; so built-in to the best way you’re employed that you just neglect it’s even there.”