TikTok simply dropped a complete host of latest instruments and options — together with new month-to-month rewards and so, a lot AI.
Lengthy movies are nice for YouTube, however they may not be supreme for short-form video. Enter: Sensible Break up, an AI-powered enhancing software that takes your longer movies — assume podcast movies and hour-long video essays — and clips them into shorter movies.
“In the event you’ve ever spent hours trimming down podcasts into clips… this one is for you,” Kim Farrell, the worldwide head of creators at TikTok, stated at TikTok’s 2025 U.S. Creator Summit.
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The software, which is accessible globally on TikTok Studio Internet, mechanically clips, reframes, captions, and transcribes customers’ longer movies into a number of brief movies. To make use of the software, creators nonetheless must do a bit of labor. You may need to add movies which are longer than one minute and choose which components you need clipped. Then, both determine how lengthy you need the movies to be or let Sensible Break up mechanically select the size. You may as well select the caption formatting and reframe the content material if essential.
The platform additionally launched AI Define, an AI-powered software that provides creators video titles, hashtags, hooks, and descriptions. Merely enter a immediate or choose a subject on Creator Search Insights to get an overview that breaks a video down into six components. After you get the AI response, you’ll be able to ask it to edit the response — i.e., ask for it to provide you one other hook possibility or make the script higher suit your viewers. AI Define is accessible for creators 18 years or older within the U.S., Canada, and choose markets.
It is not shocking that TikTok would proceed to lean into AI — it appears each social media platform is. Earlier this month, Twitch introduced a brand new AI-powered software that mechanically creates clips from livestreams, form of just like the Twitch model of Sensible Break up. Meta has its personal array of AI-powered instruments for creators, like AI instruments on Edit, AI Studio, and the “infinite slop machine” that’s Meta AI’s Vibes.
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