Individuals try an electrical SUV Xiaomi YU7 at a Xiaomi Retailer in Hangzhou in east China’s Zhejiang province Thursday, June 26, 2025.
Function China | Future Publishing | Getty Photographs
BEIJING — Chinese language smartphone firm Xiaomi is taking purpose straight at rival Tesla with a brand new electrical SUV.
Xiaomi’s luxurious YU7 SUV will begin at 253,500 yuan ($35,322), CEO Lei Jun mentioned Thursday, mentioning that the car is 10,000 yuan cheaper than Tesla’s Mannequin Y, which begins at 263,500 yuan in China.
Previous to the official worth announcement, a Citi report had listed expectations that the YU7 SUV can be priced round 250,000 yuan to 320,000 yuan ($34,800 to $44,590), forecasting month-to-month gross sales of about 30,000 items. As soon as the tempo picks up, Citi predicts annual gross sales of 300,000 to 360,000 items.
Xiaomi’s firm’s SU7 sedan launched final 12 months was additionally priced under Tesla’s Mannequin 3.
Lei on Thursday claimed the YU7 beat Tesla’s Mannequin Y on a variety of metrics, however nonetheless got here brief on driver help. The YU7 comes with driver-assist software program, essentially the most superior model of which is powered by Nvidia’s Thor chip. Pre-sales begin at 10 p.m. on Thursday, with deliveries anticipated inside one to 5 weeks.
Options
Xiaomi had initially mentioned it might launch its YU7 in July. The sooner occasion takes place amid an intensifying electrical automobile worth warfare.
Xiaomi revealed its YU7 SUV in late Could, lower than a 12 months after launching its first electrical automobile, and claimed the car would have a driving vary of at the very least 760 kilometers (472 miles) on a single cost.
That is properly above the 719 kilometers marketed for Tesla’s extended-range Mannequin Y. Driving vary has been a promoting level for shoppers anxious about frequent battery charging.
Whereas Xiaomi has not promoted its synthetic intelligence as a lot as different client manufacturers, Thursday’s launch occasion showcased a number of AI automobile options, resembling permitting drivers to alter a tune utilizing hand motions, or ask a telephone app to explain the place the automobile is parked.
The YU7 additionally helps Apple Automobile Play and Apple Music, Lei mentioned.
Sensible glasses
The Chinese language smartphone and residential equipment firm launched a number of different merchandise on Thursday, together with highly-anticipated synthetic intelligence-connected glasses.
The AI glasses, which rival Meta’s Ray Bans good providing, can change the tint of the lenses and scan a QR code to make funds, mimicking China’s cellular smartphone apps. Xiaomi additionally introduced related options to these of the Meta glasses, resembling with the ability to take images and movies, in addition to use interactive AI to determine a flower or translate textual content.
Xiaomi’s AI glasses begin at 1,999 yuan ($279). A Xiaomi spokesperson mentioned there have been at the moment no plans to promote the glasses abroad. Meta’s model is not formally bought in China.
