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For succession planning to work, boards must hunt for future CEOs with these 4 traits, YouTube exec says
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For succession planning to work, boards must hunt for future CEOs with these 4 traits, YouTube exec says

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Last updated: October 16, 2025 4:12 pm
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Published: October 16, 2025
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Planning for who can be your organization’s subsequent CEO is without doubt one of the most consequential choices for a enterprise, however just one in 4 corporations say they prioritize succession planning, Jane Bargmann, international head of the economic observe at government search agency Heidrick and Struggles, mentioned at Fortune’s Most Highly effective Girls convention in Washington, D.C., on Tuesday.

That’s a regarding statistic contemplating the variety of CEOs who both stepped down or have been pressured out simply this 12 months alone. Take as examples the CEO of Kohl’s who was fired earlier this 12 months after placing an uncommon take care of a vendor with whom he had a private relationship and the mysterious resignation of Kroger’s CEO. 

Heidrick and Struggles information reveals CEO transitions are taking place extra continuously at struggling corporations: Final 12 months alone, 42% of CEO transitions within the S&P 500 occurred at corporations whose complete shareholder return was within the backside quartile.

“CEOs usually hesitate to convey [succession] as much as the board. They don’t wish to lose their standing, and so we find yourself at a standstill,” Bargmann mentioned. So when there’s a resignation or a disaster occurs, “the price could be very excessive at that stage.”

Though Heidrick and Struggles information reveals boards are more and more shifting towards extra proactive succession planning, Bargmann mentioned, “it’s a journey, and we’re not there but.”

What profitable CEO succession planning takes

CEO succession can really feel overwhelming; it’s a problem to establish candidates with requisite expertise and aptitude, however YouTube exec Tara Walpert Levy says lots rides on 4 key traits.

Profitable CEOs now have to be part-diplomat, part-strategist, tech fluent, and an unbelievable folks chief, Levy mentioned. 

“Operational trade experience that has at all times been valued remains to be extremely essential,” mentioned Levy, who’s vice chairman of the Americas and international content material verticals at YouTube. However that alone received’t reduce it for CEO succession planning, she mentioned. 

And to seek out or develop a future CEO takes cautious planning and grooming, contemplating at the moment’s large disruptions like tariff impacts and the expansive progress of AI.

From left: Michal Lev-Ram, Fortune; Jane Bargmann, Heidrick and Struggles; Edith Cooper, Medley; Monica Turner, Procter & Gamble; Tara Walpert Levy, YouTube.

Melissa Flynn/Fortune

“You actually do should have eventualities, however eventualities alone received’t be sufficient,” mentioned Monica Turner, president of Procter & Gamble. “Having the chance to maneuver folks round into jobs the place it stretches their ability set and makes them extra multi-dimensional is now a part of what the board is managing.”

Profitable CEO planning requires cautious, round the clock planning and calls for actual sources, says Edith Cooper, cofounder of Medley and board director of PepsiCo and Amazon.

“When you await the second that you simply consider that it’s time to be fascinated about the CEO—even when it’s three or 5 years out—you’re going to be limiting your self,” Cooper mentioned. “It’s a steady dialog over time. You’ll be able to’t assume that somebody needs to be the CEO for a decade, 15, 20, years.”

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