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The subsequent AI battleground: Google’s Gemini Enterprise and AWS’s Fast Suite deliver full-stack, in-context AI to the office
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The subsequent AI battleground: Google’s Gemini Enterprise and AWS’s Fast Suite deliver full-stack, in-context AI to the office

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Last updated: October 13, 2025 2:37 am
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Published: October 13, 2025
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Fast SuiteGemini EnterpriseUninterrupted work in a single place

The friction of getting to open a separate chat window to immediate an agent could possibly be a trouble for a lot of enterprises. And AI corporations are seeing a possibility to deliver an increasing number of AI companies into one platform, even integrating into the place staff do their work. 

OpenAI’s ChatGPT, though nonetheless a separate window, is progressively introducing extra integrations into its platform. Rivals like Google and Amazon Net Companies imagine they will compete with new platforms instantly aiming at enterprise customers who desire a extra streamlined AI expertise. And these two new platforms are the newest volley within the race to deliver enterprise AI customers into one central place for his or her AI wants. 

Google and AWS are individually introducing new platforms designed for full-stack agent workflow, hoping to usher in a world the place customers don’t have to open different home windows to entry brokers. 

Google unveiled Gemini Enterprise, a platform that Google Cloud CEO Thomas Kurian stated “brings the very best of Google AI to each worker.” In the meantime, AWS introduced Fast Suite, a sequence of companies supposed to exist as a browser extension for enterprises to name on brokers. 

Each these platforms intention to maintain enterprise staff working inside one ecosystem, retaining the wanted context in additional native storage. 

Fast Suite

AWS, by way of Bedrock, allowed enterprises to construct purposes and brokers, check them, after which deploy them in a single area. Nonetheless, Bedrock stays a backend instrument. AWS is banking that organizations will need a greater technique to entry these brokers with out leaving their workspace. 

Fast Suite will probably be AWS’s front-facing agentic software for enterprises. It’ll even be a browser extension for Chrome and Firefox and accessible on Microsoft Outlook, Phrase and Slack. 

AWS vice chairman for Agentic AI Swami Sivasubramanian stated Fast Suite is the corporate’s means of “getting into a brand new period of labor,” in that it offers staff entry to AI purposes they like with privateness concerns and context from their enterprise knowledge. 

Fast Suite connects with Adobe Analytics, SharePoint, Snowflake, Google Drive, OneDrive, Outlook, Salesforce, ServiceNow, Slack, Databricks, Amazon Redshift, and Amazon S3. By MCP servers, customers may entry info from Atlassian, Asana, Field, Canva, PagerDuty, Workato or Zapier. 

The platform consists of a number of companies customers can toggle to:

  • An agent builder accessible by way of a chat assistant 

  • Fast Sight to research and visualize knowledge

  • Fast Analysis, which may discover info and construct out analysis studies. Customers can select to restrict the search to inner or uploaded paperwork solely or to entry the web

  • Fast Flows to permit individuals to construct routine duties by way of easy prompts

  • Fast Automate for extra sophisticated workflows, the place the mannequin can start coordinating brokers and knowledge sharing to finish duties

AWS stated it orchestrates by way of a number of basis fashions to energy Fast Suite’s companies. 

Gemini Enterprise

Google had already begun providing enterprise AI options, usually in fragmented merchandise. Its latest providing, Gemini Enterprise, brings collectively the corporate’s AI choices in a single place. Merchandise like Gemini CLI and Google Vids will probably be built-in and accessible by way of Gemini Enterprise. 

“By bringing all of those parts collectively by way of a single interface, Gemini Enterprise transforms how groups work,” Kurian stated in a weblog put up.

It’s powered by Gemini fashions and connects to an enterprise’s knowledge sources. Gemini all the time related to Google’s Workspace companies, reminiscent of Docs and Drive, however Gemini Enterprise can now seize info from Microsoft 365 or different platforms like Salesforce. 

The thought behind Gemini Enterprise is to supply “a no-code workbench” for any person to floor info and orchestrate brokers for automation. The platform consists of pre-built brokers for deep analysis and insights, however clients may herald their very own or third-party brokers. 

Directors can handle these brokers and workflows by way of a visible governance framework inside Gemini Enterprise. 

Google stated some clients have already begun utilizing Gemini Enterprise, together with Macquarie Financial institution, authorized AI supplier Harvey and Banco BV. 

Google advised VentureBeat that different platforms, like Vertex AI, stay separate merchandise. Pricing for Gemini Enterprise, each the usual and pulse editions, begin at $30 per seat per thirty days. A brand new pricing tier, Gemini Enterprise, prices $21/seat per thirty days for a yr. 

Uninterrupted work in a single place

In some ways, enterprise AI was all the time going to maneuver to this extra full-stack, end-to-end surroundings the place individuals entry all AI instruments in a single place. In spite of everything, fragmented choices and misplaced context flip off many staff who have already got lots on their plates. 

Eradicating the friction of transferring home windows and presumably shedding context to what you’re engaged on may save individuals much more time, and make the thought of utilizing an AI agent or chatbot extra interesting. This was the reasoning behind OpenAI’s determination to create a desktop app for ChatGPT and why we see so many product bulletins round integrations. 

However now, rivals have to supply extra differentiated platforms or they threat being labeled as copycats of merchandise most individuals already use. I felt the identical throughout a Fast Suite demo, pondering it felt like ChatGPT. 

The battle to be the one full-stack platform for the enterprise is simply starting. And as extra AI instruments and brokers turn out to be extra helpful for workers, there will probably be extra demand to make calling up these companies so simple as a faucet from their most popular workspace. 

[/gpt3]

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