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Reading: Snap exec on the ‘impersonal electronic mail’ mistake that remodeled his management journey
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Snap exec on the ‘impersonal electronic mail’ mistake that remodeled his management journey
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Snap exec on the ‘impersonal electronic mail’ mistake that remodeled his management journey

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Last updated: June 25, 2025 12:04 pm
Scoopico
Published: June 25, 2025
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For Ronan Harris, Snap’s EMEA president, the lesson that modified how he led groups didn’t come from a boardroom or a enterprise e book. It got here from his father.

Years in the past, Harris was main a big, fast-growing workforce at Google and needed to indicate appreciation to high performers.

“Each efficiency cycle I’d search for the highest 5, 10% of individuals, and I’d ship them just a little electronic mail and go, thanks for all of the laborious work,” he recalled throughout an unique panel dialogue hosted by Fortune at Cannes Lions. It was a well-intentioned gesture—however one which, in hindsight, missed the mark.

When he instructed his father about his method, the elder Harris didn’t mince phrases. “You’re a f—ing fool,” his dad stated. “Go and discuss to them and inform them why.”

That blunt critique sparked a change. Harris ditched the emails.

As an alternative, he started writing handwritten notes, delivering them in particular person, and spending a couple of minutes sitting with every worker to elucidate precisely what that they had carried out that mattered.

“Thanks a lot on your laborious work. I do know you probably did this, this and this, and also you’ve gone above and past,” he would say. It grew to become a ritual, one which adopted him by means of the remainder of his profession, from almost 18 years at Google to his present function at Snap.

Years later, Harris nonetheless runs into individuals who stored these notes. Some at the moment are in senior management roles.

“They completely keep in mind it,” he stated. “They keep in mind the truth that some boss, a number of layers up, really gave sufficient of a hoot to really come and sit down and thank them for the factor that they did.”

The expertise left Harris with a long-lasting conviction: “By no means underestimate the facility of gratitude and recognition that you’ve, and exit of your approach to make it rely.”

It was a becoming ultimate thought in a dialogue that had additionally touched on empathy and intentionality in management.

Mars President Anton Vincent spoke of the significance of main with compassion, particularly in moments of change and uncertainty.

“On the finish of the day, we’re going to ask individuals to do actually massive issues,” he stated.

“Get nice outcomes, do some transformation, so in the event you don’t actually have private management credibility, it’s going to be laborious to ask different individuals to do massive issues.”

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