Followers worldwide are expressing disappointment after Taylor Swift allegedly used AI-generated movies to assist promote her new album, The Lifetime of a Showgirl.
To be clear, it has neither been confirmed that the movies in query are AI — although it definitely appears that approach — neither is it clear that Swift was immediately concerned within the creation of the movies. The allegedly AI-generated movies surfaced through 12 “orange doorways” with QR codes positioned in main world cities. These QR codes led to movies associated to Showgirl. It is the traditional Easter egg tactic Swift has made well-known.
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However as soon as these movies made their approach on-line, folks started to note they appeared to be made with AI. Here is a very good breakdown on TikTok about components of movies that look like AI.
Mashable Pattern Report
Did Taylor Swift swipe a lyric from a TikTok creator?
Of us on-line, together with seemingly some Swifties, have been disillusioned that Swift would use AI in a promotional marketing campaign for Showgirl. Why would an impossibly rich artist select to make use of AI-generated works somewhat than pay artists for the precise work that AI poorly replicates?
Swift additionally famously fought to personal her again catalog of music, and utilizing AI — a know-how that scrapes folks’ work to create its personal content material — would appear to run counter to that ethos.
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It is also price noting that Swift has labored in opposition to AI-generated content material when it immediately impacts her. She spoke out in help of Kamala Harris after then-presidential candidate Donald Trump used AI-generated artwork to recommend Swifties supported him in 2024. Swifties additionally mobilized to guard Swift after AI-generated deepfakes of the singer surfaced on-line.
Maybe the movies depend on (poorly performed) visible results created by people. But when the movies are literally AI, there are definitely loads of disillusioned folks on-line.
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