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Air Canada makes alcohol free on all flights amid stress from flyers, key rival
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Air Canada makes alcohol free on all flights amid stress from flyers, key rival

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Last updated: October 3, 2025 4:30 pm
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Published: October 3, 2025
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Air Canada will now supply complimentary beer, wine and Canadian-made snacks to all passengers throughout its community.

The brand new service, which began final month, is on the market on Air Canada, Air Canada Rouge and Air Canada Specific flights operated by Jazz, the airline instructed TPG. It consists of each home and worldwide flights that present a beverage service, together with to Mexico and the Caribbean.

The transfer comes “as North American airways face passenger pushback over charges for further baggage to legroom,” Reuters famous.

“Meals and beverage simply are likely to have a disproportionate influence on buyer satisfaction, greater than every other attribute of our services and products,” Scott O’Leary, Air Canada’s vp of loyalty and product, stated in an interview with Reuters.

He additionally famous that Air Canada has develop into the one conventional “legacy” provider in North America to supply free alcohol throughout all flights in financial system.

Nonetheless, fellow Canadian provider Porter Airways — which launched as a regional boutique provider however has expanded into a real nationwide competitor — has equally supplied free beer and wine on its flights for years, together with “premium snacks” from a number of Canadian producers. Choices embody Jackson-Triggs wine from Ontario, Moosehead Canadian Lager from New Brunswick and Hardbite kettle chips from British Columbia.

“Hi there Air Canada, our beloved competitor. We have observed you lately began providing free beer, wine & snacks all over the place we fly — identical to Porter at all times has,” the airline wrote in a latest Instagram publish. “Cheers to becoming a member of us, as our passengers truly get pleasure from financial system. It is fairly good up there.”

Porter flies throughout Canada, the U.S., Mexico, Costa Rica and the Caribbean. Final month, it partnered with American Airways to permit AAdvantage members to earn miles and loyalty factors when flying.

As for Air Canada, O’Leary described his airline’s transfer as “a part of our dedication to elevating the onboard expertise.”

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“These upgrades supply one thing for everybody and proudly showcase Canadian manufacturers in order that our clients can sit again, chill out and kick-start their travels irrespective of the place they are going,” he added in a launch asserting the transfer.

On morning flights earlier than 10 a.m., passengers can munch on MadeGood Mornings Cinnamon Bun Gentle Baked Oat Bars from the Canadian snack firm together with TWIGZ Craft Pretzels from Alberta and Leclerc’s Celebration cookies from Quebec. The airline can even supply Greenhouse ginger wellness photographs as a part of its premium snack baskets and on its bistro menu, which has been expanded to incorporate extra Canadian-made merchandise like Summer time Recent hummus and crackers.

Passengers can quench their thirst with Ontario-based Creemore Springs Premium Lager and Molson Canadian, in addition to a nonalcoholic Heineken 0.0 beer. (Air Canada stated it’s the solely North American airline to serve a nonalcoholic beer on its flights.)

In the case of wine, Air Canada gives French crimson and dry white pours from Paul Mas.

On worldwide flights, the airline supplies meals from crimson Thai rooster with rice to rooster cacciatore with roasted potatoes and bell peppers. And in Air Canada’s Signature class, passengers can feast on four-course meals that includes roasted salmon in teriyaki sauce and butter rooster with basmati rice.

Air Canada is a member of the Star Alliance together with United Airways. Lately, the provider moved to a revenue-based mannequin to qualify for elite standing with its Aeroplan program. Members earn 1 Aeroplan level per Canadian greenback (about 72 cents) spent on their base fare.

The airline’s up to date menus come on the heels of a significant strike that compelled Air Canada to cancel 1000’s of flights. The airline reached an settlement with its flight attendants’ union in August.

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