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It takes a sure form of braveness to do what Lisa Catalano is doing to search out love.
On her rising TikTok web page, she taped herself, effervescent and smiling alongside Freeway 101, introducing herself as the girl looking for love on the native freeway.
Catalano has bought digital billboard house in strategic locations alongside Freeway 101, promoting the web site she created, MarryLisa.com.
The positioning is precisely because it sounds. Lisa is utilizing it to attempt to discover a husband, and she or he is neither shy or nebulous about her intentions.
“I figured, you already know what, I am simply going to make my very own web site,” Catalano mentioned. “After which I used to be like, you already know, effectively, I’ve to advertise the web site in some way. How am I going to try this? And you then’re simply driving alongside 101 and also you see all these digital billboards and I figured, effectively, hey, it is a very native type of promoting. It is focused. Yeah, captive viewers if you’ll.”
Captive as a result of Catalano timed the eight-second rotating advertisements to be displayed in the course of the morning and night commutes, optimized to succeed in the utmost variety of potential suitors potential.
She has considered all the things, it appears.
On her web site, you may examine her life and pursuits, however you may as well see nameless testimonials from family and friends, browse pictures of her and even submit an software for a possible date.
Catalano, who describes herself as a girl of many hobbies, runs her personal classic clothes retailer and creates way of life content material for YouTube. She loves cats, vivid colours and ingesting a pleasant glass of wine. She lives a full life however famous her deep frustration with courting, and defined that it appears as if it has gotten increasingly troublesome.
She described her displeasure with fixed swiping on apps, making an attempt to eagerly get to know potential suitors however usually being ghosted or disillusioned by varied types of unhealthy conduct from strangers on first dates.
So she determined to provide you with what many would possibly describe as a extra radical strategy.
“After I first informed my family and friends about it I feel at first everybody was shocked after which questioning whether or not or not this was a good suggestion. After which after it took anyplace from ten minutes to 2 weeks for individuals to form of be like, you already know what, certain. Okay. Why not?”
Since Catalno bought the billboard spots and taxi prime advertisements, she’s loved a slight uptick in visitors to her web site and has discovered herself going viral on TikTok with a whole bunch of supportive feedback from strangers (with just a few merciless phrases sprinkled all through).
“I used to be undoubtedly ready for detrimental feedback. Very ready for detrimental feedback. Due to course you are all the time going to have these. I used to be not ready for the quantity of constructive feedback.”
At 42 years previous, Catalano mentioned she is laser-focused on making an attempt to satisfy the suitable man. She needs to have a household, and mentioned that’s the major motivator for her up-front strategy.
“I wish to ensure that after I begin to date somebody, that there’s not one thing that is going to come back up that is a dealbreaker for me six months or a yr into the method,” she mentioned.
