The primary Sequence by Marriott accommodations are coming to the US — this is why it is excellent news

Over the past handful of years, main lodge firms have been launching new manufacturers left and proper in makes an attempt to develop choices for vacationers.

Earlier this yr, we discovered about Sequence by Marriott, described as a method to “convey sturdy, regionally related manufacturers and accommodations into the Marriott portfolio,” in line with Marriott’s growth web site. It is touted as a means for midscale and upscale accommodations with an impartial spirit to get a slice of the Marriott Bonvoy pie — and to achieve entry to the corporate’s a whole lot of thousands and thousands of loyalty members.

Like Marriott’s Autograph Assortment and Luxurious Assortment, Sequence by Marriott is a set model, which means it’d embrace a comparatively small group of impartial accommodations with an area focus, or typically a boutique vibe.

Now, Sequence by Marriott is lastly heading to the US by means of a partnership that can see 5 properties by Discovered Lodges (owned by Hawkins Method Capital and managed by FCL Administration) convert into Sequence by Marriott properties. Positioned in buzzy U.S. cities, the next 5 properties will be a part of Marriott Bonvoy over the subsequent yr:

• Discovered Lodge, Miami Seaside
• Discovered Lodge, Chicago
• Discovered Lodge, Nob Hill in San Francisco
• Discovered Lodge, Santa Monica
• Discovered Lodge, San Diego

These design-forward accommodations are stylish, environment friendly and targeted on providing a keep rooted within the property’s area people. Some properties even supply neighborhood kitchens and coworking areas, catering to the on-the-go digital nomad crowd.

“By aligning FOUND Lodges with Sequence by Marriott, we’re preserving the model’s distinctive identification whereas leveraging Marriott’s international attain and valued loyalty system,” Ross Walker, managing associate at Hawkins Method Capital, mentioned in a press release. “Collectively, we’re fostering a mannequin for approachable, native, life-style accommodations that meet the wants of at this time’s traveler within the nation’s most sought-after areas.”

Way of life accommodations catering to savvy, typically youthful vacationers targeted on being within the coronary heart of a vacation spot have been entrance and middle for lodge manufacturers like Marriott in recent times. Simply this yr, Marriott snatched up the Dutch model CitizenM, the place compact rooms and vibey lounge areas are fashionable with vacationers. These accommodations are within the means of rolling out to guide with Marriott Bonvoy factors as you learn this.

Hyatt, too, introduced an analogous new assortment model, Unscripted by Hyatt, within the first half of 2025. Unscripted, Hyatt mentioned, provides a “versatile, collection-style strategy the place every property displays its personal identification and native taste but stays unmistakably Hyatt in high quality and care.” Sound acquainted? All simply one other method to say impartial accommodations with entry to a preferred loyalty program.

This could all be excellent news for vacationers seeking to earn and burn factors, although. These manufacturers are straightforward and cheap to transform for house owners, and ceaselessly extra about signing the paperwork and providing the accommodations a house within the highly effective reserving engines that make up loyalty packages.

Contemplating the excessive price of constructing new accommodations or changing to a widely known model that may require in depth (and costly) modifications to the property, count on to see extra impartial chains like Discovered get into the loyalty motion.

Thus far, Sequence by Marriott has signed agreements to convey a number of accommodations in India — The Fern, The Fern Residency and The Fern Habitat — into the Bonvoy ecosystem. However certainly, many extra are within the works.