Apple could have stayed quiet on the AI entrance throughout its WWDC 2025 keynote, however behind the scenes, the corporate is actively exploring new strikes within the area.
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In keeping with Bloomberg, Apple has held early inner discussions — led by its head of mergers and acquisitions — a few doable acquisition of Perplexity AI, the AI-powered search startup based by Aravind Srinivas. Whereas no formal gives have been made, prime Apple executives have thought of a number of situations involving the corporate.
One possibility is a partnership that may combine Perplexity’s know-how into iOS to energy a local AI search expertise. One other chance is a full acquisition, which might enable Apple to combine Perplexity’s AI straight into Siri or a broader Apple-run search platform.
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The report additionally notes that buying Perplexity might give Apple a strategic fallback if its multibillion-dollar search take care of Google — price billions yearly to maintain Chrome the default search engine on iOS — is compelled to finish by a courtroom order.
Regardless, the transfer could be a strategic win for Apple, which continues to path behind rivals like Google and Meta within the AI race. At WWDC, Apple as soon as once more averted giving any concrete timeline for the rollout of its much-hyped Apple Intelligence replace for Siri. Rumors recommend the corporate is considerably delayed, with doubts rising about whether or not the revamped Siri will probably be prepared by the top of the yr.
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