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Reading: Amazon-backed AI agency is making an attempt to recreate a misplaced Hollywood masterpiece
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Amazon-backed AI agency is making an attempt to recreate a misplaced Hollywood masterpiece
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Amazon-backed AI agency is making an attempt to recreate a misplaced Hollywood masterpiece

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Last updated: September 6, 2025 6:38 pm
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Published: September 6, 2025
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An Amazon-backed AI agency is seeking to recreate the misplaced footage of a Hollywood masterpiece.

The Hollywood Reporter printed an in depth look on the efforts from the agency Showrunner to make use of generative synthetic intelligence to reconstruct the lacking 43 minutes — footage that was burned by studio execs — from the 1942 Orson Welles movie The Magnificent Ambersons.

Wrote the Reporter:

Mashable Gentle Pace

“Showrunner’s endeavor will deploy a fusion of AI and conventional movie strategies to reconstruct the misplaced footage. This contains capturing some sequences with reside actors, with plans to make use of face and pose switch strategies with AI instruments to protect the likenesses of the unique actors within the film. Extensively archived set images from the movie will function the inspiration for re-creating the scenes.”

Showrunner has stated it’ll not commercialize the top outcomes as a result of it does not have the rights to the Welles movie. The Welles property publicly disapproved of the challenge, whereas additionally noting that it does permit using AI for voiceover business enterprises.

“Usually, the property has embraced AI know-how to create a voice mannequin meant for use for VO work with manufacturers. That stated, this try and generate publicity on the again of Welles’ artistic genius is disappointing, particularly as we weren’t even given the courtesy of a heads up,” a spokesperson for the property advised Selection. “Whereas AI is inevitable, it nonetheless can not exchange the artistic instincts resident within the human thoughts, which suggests this effort to make Ambersons entire will likely be a purely mechanical train with none of the uniquely revolutionary considering or a artistic pressure like Welles.”

The Magnificent Ambersons was Welles’ follow-up to Citizen Kane, broadly thought-about probably the greatest movies ever made. An NPR story from 2023 famous that the studio reduce Ambersons down from 131 minutes to simply 88 minutes, leaving simply 13 of 73 whole scenes untouched. These misplaced minutes have change into a focus for movie buffs who want to see the movie as Welles meant.

Now, it appears we could have a model of it — created by AI, not Welles himself.

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