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George Raveling, Corridor of Fame coach who pushed Michael Jordan to Nike, dies at 88
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George Raveling, Corridor of Fame coach who pushed Michael Jordan to Nike, dies at 88

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Last updated: September 2, 2025 10:03 pm
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Published: September 2, 2025
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George Raveling, a Corridor of Fame school basketball coach who Michael Jordan credit with influencing him to signal with the sneaker model Nike — a transfer that launched a cultural phenomenon — has died. He was 88.

“It’s with deep unhappiness and unimaginable ache that we share the passing of our beloved ‘Coach,’ George Henry Raveling, who confronted most cancers with braveness and beauty,” Raveling’s household wrote in an announcement. “There are not any phrases to completely seize what George meant to his household, buddies, colleagues, former gamers, and assistants − and to the world.”

Raveling performed at Villanova and have become an assistant on the Philadelphia-area college in 1963. That launched a profession that lasted greater than three a long time. He was an assistant coach on the College of Maryland, then head coach at Washington State, Iowa and the College of Southern California. He was named Pac-10 Coach of the 12 months 3 times, honored by the Nationwide Affiliation of Basketball Coaches and inducted into the Naismith Memorial Basketball Corridor of Fame in 2015.

Most notably, Raveling inspired Jordan, after he left the College of North Carolina to affix the NBA’s Chicago Bulls, to signal with Nike, then a fledgling model, in 1984. A decade later, Raveling retired from school ball however stayed related to the sport, changing into Nike’s world basketball sports activities advertising director.

Jordan mentioned in 2015 that Raveling “used to at all times attempt to discuss to me, ‘You gotta go Nike, you gotta go Nike. You’ve acquired to strive.'” Jordan did, and is estimated to have earned greater than $1.5 billion in a deal that included 5% royalty for every pair of Air Jordans bought.

Actor Marlon Wayans portrayed Raveling within the 2023 movie “Air,” concerning the intense battle amongst sneaker manufacturers to signal Jordan.

In August 1963, Raveling and a buddy have been satisfied by the buddy’s father to attend the March on Washington for Jobs and Freedom, that includes Martin Luther King Jr.

The night time earlier than, they met an organizer who requested them to function safety. Raveling was 6-foot-4.

The younger males agreed, and Raveling was stationed on the stage all through the occasion. When King completed electrifying the gang in what turned his most well-known speech, Raveling’s youthful curiosity shone.

“On the finish of the speech,” Raveling recalled to Andscape in 2020, “as Dr. King completed and began to fold his speech, as he walked away, I simply mentioned — I don’t know why, simply impulsively mentioned: ‘Dr. King, can I’ve that replicate?’ And he turned and handed it to me.”

For 25 years, he mentioned he by no means shared with anybody — not even his spouse — that he owned the coveted papers. It wasn’t till 1983, when Raveling turned the primary Black coach at Iowa and within the Large Ten convention, that he shared that he had the unique copy of King’s speech.

“He can be profoundly missed,” the household mentioned in its assertion, “but his aura, power, divine presence, and timeless knowledge stay on in all these he touched and reworked.”

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