Taylor Swift is thought for dropping Easter eggs in her songs and main as much as new album releases — however which of her album bulletins has been probably the most elaborate?
Swift made her music debut in 2006 together with her self-titled report, however as an unknown there wasn’t a lot fanfare for the event. Nonetheless, over the following 20 years, the Grammy winner has turn out to be increasingly inventive together with her rollouts.
Whether or not it’s a social media livestream or posting a cryptic video of a snake, Swift is aware of methods to make a splash together with her music reveals.
Nothing proved that greater than making her podcast debut on boyfriend Travis Kelce’s “New Heights” podcast in August 2025 to announce that her twelfth studio album, The Lifetime of a Showgirl, could be out later that fall.
“That is the report I’ve been eager to make for a really very long time. … It’s good,” Swift teased, including that the album “felt like catching lightning in a bottle.”
Scroll right down to relive all of Swift’s most magical album bulletins:
‘Taylor Swift’
The musician promoted her debut album in 2006 by doing a radio tour of interviews through which she labored on getting her title on the market.
‘Fearless’
Swift’s sophomore album, Fearless, which dropped in 2008, was promoted on a number of discuss reveals. In anticipation of its launch, Swift launched a brand new track each week on the iTunes Retailer within the 5 weeks earlier than the album launched as a part of the “Countdown to Fearless” promotion.
‘Converse Now’
In 2010, Swift revealed that her third album, Converse Now, could be popping out that fall through a dwell Ustream chat with followers.
‘Crimson’
Earlier than releasing Crimson in 2012, Swift held a dwell webchat on Google Hangouts to share particulars concerning the album and her first single, “We Are By no means, Ever Getting Again Collectively,” from the report.
She additionally debuted the album cowl for followers dwell in an intimate studio setting, telling her company, “Behind this curtain, cloth state of affairs, it’s a crimson [sheet], see it’s crimson. We’re actually massive into particulars. Do you prefer it?”
Taylor Swift followers don’t know if they need to be making ready for one thing massive following a collection of mysterious countdown posts on social media. Starting on Friday, July 18, Swift’s social crew, Taylor Nation, started posting listening events for all of her earlier albums, beginning together with her debut album, Taylor Swift. “Welcome dwelling, self titled. 💚Dive […]
‘1989’
To announce the 2014 album, Swift hosted a Yahoo! Livestream, the place she advised followers and a studio viewers — it was featured on ABC Information — that the report was “so new.”
“I’ve by no means made these form of adjustments earlier than,” she teased, referring to her transition into the pop style. “Having been born on December 13, 1989, this album is known as, 1989.” Swift additionally unveiled the Polaroid-style cowl, which was hanging behind her on the set earlier than introducing “Shake It Off.”
Previous to the album launch, Swift had her inaugural “Secret Classes” occasion the place she would hand choose followers to ask over to her dwelling to take heed to the album earlier than it was launched.
‘Repute’
In 2017, Swift wiped her social media channels clear earlier than posting a single video of a snake. She later introduced the Repute album through Instagram, and the snake has turn out to be synonymous with the report. Swift continued her “Secret Classes” occasion for the extremely anticipated album. (For an evidence of the snake’s significance — and its connection to Kim Kardashian — attempt right here.)
‘Lover’
Swift shared particulars about her 2019 album through an Instagram livestream. On the time, she revealed the discharge date for Lover, the duvet artwork and dropped the one, “You Have to Calm Down.”
“The album is known as, Lover, it’s popping out August 23. A simple solution to do not forget that date is that August is the eighth month of the yr. After which 23, two plus three, so that you simply add all of it collectively,” she shared on the time, earlier than trolling herself. “Eight plus two plus three equals I’m obnoxious. In case you simply wish to do not forget that by, ‘Oh, it provides as much as 13.’”
Swift added: “This album in tone, it’s very romantic. Not simply merely thematically, prefer it’s all love songs. … You could find romance in loneliness, or disappointment.”
Lover marked the final album the place Swift held any “Secret Classes” occasion for followers.
Taylor Swift has extra new music on the way in which as she revealed the title of her upcoming twelfth studio album. The singer dropped the information that the brand new report will likely be titled The Lifetime of a Showgirl through a sneak peek of boyfriend Travis Kelce‘s “New Heights” podcast on Tuesday, August 12, and confirmed off […]
‘Folklore’
The primary of two albums Swift launched in 2020 was introduced through social media. “[It’s] the eight album and it’s referred to as Folklore,” the singer stated in a clip, earlier than revealing, “I needed to point out you a clip from the music video for the track ‘Cardigan.’ I hope you prefer it.”
Folklore was dropped instantly in full after Swift’s announcement.
‘Evermore’
“Good morning, America, it’s Taylor. I’m so excited to announce that at midnight tonight japanese, I’ll be releasing my brand-new album, Evermore,” Swift introduced through a social media video in 2020. “It’s the sister album to Folklore however it’s all new songs.”
She celebrated the reveal, including, “I’m completely elated to have the ability to share it with you tonight.”
‘Midnights’
The 2022 album was introduced throughout the MTV Video Music Awards that August. Whereas Swift accepted the award for Video of the Yr for her “All Too Properly (10 Minute Verison)” quick movie, she dropped the bombshell.
“I had form of made up my thoughts that if you happen to have been gonna be this beneficiant and provides us this, I assumed it is perhaps a enjoyable second to inform you that my model new album comes out October 21,” Swift advised the gang, thanking her followers for the fixed assist. “I’ll inform you extra at midnight.”
Midnights was Swift’s first new album launch amid her rerecords. After her former label, Huge Machine, bought the masters of her first six albums to a 3rd celebration, Swift started rerecording the albums one after the other. Swift introduced in Could 2025 that she now owns her full discography.
‘The Tortured Poets Division’
Swift broke the information of her eleventh studio album whereas on the 2024 Grammy Awards. Throughout her acceptance speech for Finest Pop Vocal Album, she advised her followers, “[The way I can celebrate] is by telling you a secret that I’ve been holding from you for the previous two years, which is that my model new album comes out April 19.”
She shared, “It’s referred to as The Tortured Poets Division, and I’m going to go submit the duvet proper now backstage.”
‘The Lifetime of a Showgirl’
Swift introduced The Lifetime of a Showgirl on an August 2025 episode of the “New Heights” podcast. She unveiled the album cowl, launched the tracklist and shared particulars concerning the report, which will likely be launched in October 2025.
“This album is about what was happening behind-the-scenes in my internal life throughout this tour which was so exuberant and electrical and vibrant,” she advised listeners, noting that she wrote and recorded the album whereas on her Eras Tour. “It comes from probably the most infectiously, joyful, wild, dramatic place I used to be in my life. In order that effervescence has come by means of on this report. Such as you stated, bangers.”
Bonus: ‘Taylor’s Model’
Swift launched 4 rerecorded albums earlier than finally shopping for again her masters in summer time 2024. The primary rerecord, Fearless (Taylor’s Model), was introduced through Good Morning America in April 2021. Crimson (Taylor’s Model) got here subsequent, which she revealed through social media in June 2021. Whereas on her worldwide Eras Tour in Could 2023, she introduced that Converse Now (Taylor’s Model) could be the third rerecord. The announcement for 1989 (Taylor’s Model) got here three months later, throughout her closing U.S. Eras Tour date in August 2023.
