The Trump household enterprise World Liberty Monetary is planning to announce a crypto treasury firm, say three buyers who’ve seen elements of the deal. The plan, based on particulars shopped round to buyers and considered by Fortune, revolves round a publicly traded firm that will maintain a mixture of World Liberty’s proprietary token WLFI and money.
The proposal additionally requires Eric Trump and Donald Trump Jr. to serve on the board, and hopes to lift $1.5 billion to fund the brand new firm.
If the plan goes ahead, it might be the newest addition to the Trump household’s fast-growing crypto empire. The Trump household first introduced the World Liberty crypto mission final fall, launching a collection of merchandise together with the WLFI token, which has netted $550 million in gross sales, in addition to its personal stablecoin, USD1.
A spokesperson for World Liberty declined to remark. Spokespeople for Eric Trump and Donald Trump Jr. didn’t reply to requests for remark.
The deliberate treasury firm comes amid a growth in so-called “digital asset treasury firms,” or publicly traded companies that maintain massive stashes of cryptocurrency on their steadiness sheets. In keeping with particulars shared with buyers, the deliberate treasury firm for World Liberty’s token is a shell agency that’s already listed on the NASDAQ, and that it has already acquired.
The idea of crypto treasury firms was pioneered by billionaire Michael Saylor, who remade his software program firm MicroStrategy right into a car to amass Bitcoin in 2020 then renamed it Technique in 2025. Merchants quickly noticed the corporate’s inventory as a proxy for the world’s largest cryptocurrency, and acquired up its shares as Bitcoin’s value elevated.
For Technique, the tactic proved so profitable that it went on to build up greater than $72 billion price of the cryptocurrency and reached a market capitalization of virtually $113 billion, regardless of reporting solely $115 million in income within the second quarter of 2025.
Crypto buyers noticed the growth in Technique’s valuation and adopted go well with. Early copycats included a price range lodge firm in Japan, which started including Bitcoin in 2024, in addition to a handful of different firms that joined the pattern later that yr.
However this yr, the follow has accelerated. There at the moment are treasury firms for Ethereum, the world’s second-largest cryptocurrency. There are additionally others for a rising variety of cryptocurrencies, together with Litecoin, Sui, and Ethena. In the meantime, one other Trump household enterprise, Trump Media, purchased $2 billion of Bitcoin earlier this summer season for its personal treasury.
Advocates say the treasury firms let conventional buyers, who could also be constrained by what they’ll commerce via brokerages like Vanguard, commerce cryptocurrencies and achieve publicity to the digital belongings market.
However an growing variety of buyers have warned that the pattern is a fad and say many of those firms could also be susceptible to collapse as the present crypto growth subsides.
Other than World Liberty Monetary, which guarantees to launch totally different decentralized monetary purposes constructed round its token and stablecoin, President Donald Trump and First Girl Melania Trump have each launched their very own memecoins. Eric and Donald Jr. are additionally deeply concerned within the blockchain business, together with their backing of a Bitcoin mining firm.
