The excitement from Bad Bunny’s landmark Super Bowl LX halftime show lingers, but speculation already swirls around the 2027 performer at Super Bowl LXI. The Puerto Rican star delivered an all-Spanish tribute to Latin and Hispanic culture last weekend at Levi’s Stadium, joined by Lady Gaga, Pedro Pascal, Ricky Martin, Jessica Alba, Karol G, and Cardi B.
Taylor Swift as the NFL’s Top Choice
Taylor Swift remains the league’s dream headliner, bolstered by her relationship with Kansas City Chiefs tight end Travis Kelce. An NFL insider notes that while the NFL covets Swift’s star power, the final call rests solely with her.
“Taylor is always someone the NFL wants for the halftime show, but it will be her decision—and her decision only—whether she ever wants to do it and when,” the insider stated.
Swift prioritizes personal milestones before performing. Sources indicate she skips 2027 due to its Valentine’s Day slot on February 14 at SoFi Stadium in Los Angeles. She prefers attending if Kelce plays or waiting until his retirement. Marriage and family come first for the artist, whose Eras Tour grossed over $2 billion.
Swift cheered Kelce at Super Bowls in 2024 (Las Vegas win) and 2025 (New Orleans loss). The Chiefs missed playoffs this season, prompting Kelce’s retirement considerations.
Halftime Show Selection Timeline
Roc Nation, led by Jay-Z, and Apple Music sponsor the show. They narrow choices in May or June, negotiate in July, and announce in November, post-NFL season start. Yet, Swift’s interest would halt all plans immediately, insiders claim.
Other Frontrunners Emerge
Miley Cyrus leads betting odds, while Backstreet Boys, fresh from a Las Vegas Sphere residency and T-Mobile Super Bowl ad, express interest. A female-led show appeals, but neither tops the list with Swift in contention.
Swift’s Ideal Venue: Nashville
Confirmed venues include SoFi Stadium (2027), Mercedes-Benz Stadium in Atlanta (2028), and Allegiant Stadium in Las Vegas (2029). Swift eyes Nashville, home to her early career and future Titans stadium opening in 2027, as a prime spot.
Jay-Z Seeks Diverse Talent
Jay-Z favors younger, ethnically diverse acts with global appeal over legacy bands like Metallica or AC/DC. Discussions explore multiple performers or K-pop elements for broader impact.
Kid Rock Ruled Out
Despite his 2004 appearance amid the Janet Jackson controversy and an alternative YouTube show during Bad Bunny’s performance, Kid Rock faces zero chance of headlining. “Kid Rock is not going to be asked or will do it next year—that is as much of a 100 percent guarantee as ever,” an insider affirmed.
