Aldi introduces a weekly £100 voucher giveaway for new parents in 2026 through its returning Mamia New Parent Fund. This initiative supports families with essential baby purchases like nappies, wipes, baby food, and toiletries, totaling £5,200 in prizes over the year.
Mamia New Parent Fund Returns After Success
The program, which debuted in 2025, drew thousands of applications and returns stronger this year. New parents can enter by emailing a photo of their recent Mamia product receipt. Winners receive digital £100 vouchers usable on most Aldi products in UK stores, excluding Stage 1 First Infant Milk.
Significant Savings on Baby Essentials
Recent data reveals that 17% of new parents face unexpected costs from recurring nappy purchases. Aldi’s own-brand Mamia nappies offer savings of up to £380 in the first year compared to leading brands. The full Mamia range, including wipes, baby food, and toiletries, undergoes rigorous testing to match premium standards at lower prices.
How to Enter the Weekly Draw
To participate, new parents email mamiaparentfund@aldi.co.uk with their full name, country of residence, email address, and a photo of a Mamia purchase receipt dated within the past seven days. Aldi selects one winner randomly each week for 52 prizes throughout 2026.
We know that welcoming a baby brings immense joy, but it can also bring unexpected financial challenges at a time when every penny counts. The response to last year’s Fund showed us just how much parents value this support, with thousands applying. That’s why we’re bringing the Mamia New Parent Fund back for 2026 to continue giving families a helping hand with those everyday essentials.
Julie Ashfield, Chief Commercial Officer at Aldi UK, highlighted the program’s impact on easing family budgets.
