Offered by NetSuite
Most corporations racing from startup to an business chief face a alternative: limp together with scrappy early techniques or endure a pricey platform migration.
DoorDash did neither. The local-commerce large scaled from its 2013 founding by way of IPO and world growth — buying the Helsiniki-based know-how firm Wolt in 2022 and UK-based Deliveroo in 2025 — whereas conserving its authentic Oracle NetSuite enterprise system. As we speak, it serves over 50 million customers in additional than 40 international locations.*
Chief Accounting Officer Gordon Lee says the key is constructing a scalable ecosystem that permits groups to make use of instruments that work finest for them.
Selecting flexibility over uniformity
When DoorDash chosen NetSuite as its company monetary management heart, it wasn't on the lookout for a system to implement uniformity. It sought a scalable platform that would join all its techniques, from ERP, CRM, HR, sourcing, and extra.
"Our philosophy has been to create a platform that permits our prospects and enterprise companions to make use of no matter instruments work finest for them," Lee says. "After we're managing progress, the vast majority of the dialog is about managing expectations — what individuals anticipate if you develop from A to B."
The migration query
Two years after its founding, DoorDash surpassed a million deliveries and expanded into Canada. As the corporate scaled, Lee confronted rising strain from distributors insisting that fast progress required a brand new enterprise platform.
He ran the numbers. The transfer to a different platform might price thousands and thousands and eat months of his group's focus.
As a substitute, DoorDash stayed with NetSuite, which continued to scale alongside the corporate’s progress. Constructed on Oracle Cloud Infrastructure, NetSuite delivers the efficiency and reliability of an enterprise platform with out the price or disruption of migration.
Lee concluded: "Why do I trouble to maneuver? I have already got the scalability I want from NetSuite."
As we speak, DoorDash’s NetSuite backend supplies enterprise-grade safety whereas its acquainted entrance finish supplies the group flexibility, making a steady, trendy basis for sustained, high-velocity progress.
Increasing the menu with out the technical indigestion
That flexibility quickly proved invaluable. The power so as to add new functions rapidly — with out lengthy, pricey integrations — grew to become a significant benefit throughout hypergrowth.
For instance, as DoorDash expanded from restaurant supply into grocery, comfort, and retail, Lee turned to NetSuite’s stock modules to deal with the distinct calls for of these new classes.
“The flexibleness to have and never have, and switch the change on and off, is straightforward as a result of it’s all built-in,” he explains.
As we speak, DoorDash’s know-how stack spans a number of techniques — all integrating seamlessly with NetSuite because the monetary hub. “They do it, and also you’re executed,” Lee says.
Embedding experience to scale smarter, not larger
For Lee, true partnerships flip distributors into a part of the group — and that’s precisely how he describes NetSuite Superior Buyer Help (ACS).
"They’re right here with us each week. They know all my schematics, they know all my knowledge infrastructure, they know all my database construction inside NetSuite. Primarily, they’re an extension of my group," Lee explains.
Shut collaboration advantages each events. DoorDash retains NetSuite attuned to the realities of hypergrowth and will get on the spot suggestions on know-how functionality and scalability. In flip, NetSuite stays near a marquee buyer. Interplay is ongoing — and frank, in keeping with Lee.
“We work instantly with NetSuite ACS and infrequently ask, 'Can NetSuite do that?’ If they will show it will probably, we stick with NetSuite."
One other profit is the power to increase DoorDash's experience with out increasing headcount.
"If somebody says to me, 'Gordon, you're simply an accountant. How are you aware about techniques? I say, I don't. I’ve a community man with us, an knowledgeable.’ That's the sort of companion I need to encompass myself with, in order that I can develop past what I’m.”
By embedding experience inside our partnerships, DoorDash scales with precision and management. Lee says the mannequin applies to different corporations making ready for IPOs or world growth. He provides that sustainable progress relies upon as a lot on shared understanding as on know-how itself.
Too usually, finance and IT “take a look at the identical requirement however see fully various things,” Lee says, describing what he calls the “blue versus purple” drawback. “The accountant doesn’t perceive the configuration of the system,” he explains. “The IT man doesn’t perceive what the accountant was making an attempt to inform them.”
NetSuite bridges that hole. With a unified knowledge mannequin and built-in finest practices throughout finance, operations, and extra, it retains groups aligned and data constant. That shut collaboration, Lee notes, is what retains rollouts clean, knowledge clear, and progress sustainable at any stage.
AI technique: Belief solely inside knowledge, get knowledge geese in a row
Lee plans to check the NetSuite AI Connector Service — which helps Mannequin Context Protocol (MCP) and lets prospects join their very own AI to NetSuite — to see how sooner entry to correct knowledge can drive progress.
By implementing an inside occasion, Lee is much less fearful about disruptive errors from LLMs skilled on public knowledge sources.
"Take into consideration a generative AI chatbot. While you ask a query, it will probably mirror many views,” he explains. However, a chatbot skilled on non-public enterprise techniques advantages from “a clear knowledge infrastructure.”
Lee is taking a methodical strategy: first get knowledge pristine, then practice AI on domain-specific terminology, and eventually see how inside AI can each discover the precise info and automate downstream accounting processes to save lots of assets and speed up progress.
Betting long-term on its authentic monetary core
From early progress to main acquisitions that helped broaden its footprint throughout the globe, DoorDash has relied on NetSuite as a constant basis for innovation and scale.
Lee credit NetSuite’s versatile structure and shut partnership with serving to allow DoorDash because it continued to scale and cement itself as a frontrunner in native commerce globally.
His mantra is easy: “Give attention to progress as a substitute of churning by way of distributors.”
* Primarily based on the mixed numbers for DoorDash, Wolt, and Deliveroo, measured as of September 2025.
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