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What’s cuffing season and the way do you navigate it whereas single?
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What’s cuffing season and the way do you navigate it whereas single?

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Last updated: September 22, 2025 3:38 pm
Scoopico
Published: September 22, 2025
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What’s cuffing season?Avoiding situationships throughout cuffing seasonWhy can we search connection in the course of the colder months?Courting with intention

It’s formally that point of yr when watching The Vacation on a Sunday huddled beneath a blanket on the couch is just not solely acceptable however obligatory. There is a chill within the air, which suggests one factor: cuffing season is right here. Your Instagram feed will quickly be awash with {couples} cosying up at festive markets, and festive soirées collectively, it may possibly really feel like everybody other than you has executed the unthinkable and located somebody to like. 

What’s cuffing season?

So, what precisely is cuffing season? And is it an actual factor, or merely a advertising slogan designed to get singletons swiping whereas they lie beneath a blanket watching Gilmore Ladies for the tenth time? For those who, like me, reside within the camp of single, flirty and (principally) thriving, you might discover this time of yr both overwhelming or mentally strenuous. Cuffing season sometimes begins in mid-October and ends after Valentine’s Day, with the time period initially coined in 2011 when it started showing in school newspapers. The time period comes from African-American Vernacular English (AAVE), stemming from the time period “cuffed” which suggests you’re relationship somebody. This was across the time it was entered into the City Dictionary, too. 

Courting app Bumble instructed Mashable that this time of yr sees an inflow of customers logging in and swiping to discover a match. So in case your relationship app profile is abruptly popping off, this may very well be why. 

What’s behind this sudden surge in swiping? This have to couple up and discover a mate within the colder months comes right down to our biology, too, with a drop in serotonin ranges inflicting us to hunt out connection. Within the northern hemisphere, our days are getting shorter, nights are longer, and temperatures are dropping. Traditionally, the colder seasons are when people could be in search of an extra mate or individuals to spend that point with, as energy got here in numbers to forage for meals and get by the robust months with. 

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The shift in seasons may set off Seasonal Affective Dysfunction (SAD) for some individuals, a kind of despair individuals expertise when the seasons change as a result of colder, darker climate. This alteration in climate and temperature can affect how we really feel, resulting from the truth that our serotonin and melatonin ranges change. Serotonin is the ‘blissful’ chemical our physique produces, so a scarcity of this might imply we really feel lonelier and thus pursue extra companionship or bodily contact from others. Researchers assume that this drop in serotonin may very well be linked to why we go in the hunt for a mate, and why cuffing season has turn out to be commonplace in trendy relationship. 

While utilizing apps so far and discover a match has turn out to be the commonest methodology of assembly somebody, that doesn’t imply it’s made it any easier. Eimar Draper is a relationship coach and believes this time of yr can see us run the danger of settling for conditions that don’t serve our true wants and needs. 

“For those who’re in search of one thing critical, don’t deviate from that path,” Draper says. “It is tempting to agree to only hook up with somebody new for the sake of attending to know them, but when you already know it’s not what you need long run, then your emotional and psychological capability for dealing with one thing informal probably isn’t fairly there.”

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Is Seasonal Affective Dysfunction impacting your intercourse life? Here is how one can cope.

Avoiding situationships throughout cuffing season

For those who’ve been within the relationship sphere for the previous couple of years, you’ll know all too properly both by lived expertise or watching pals undergo it that it’s very straightforward to search out your self a situationship — whether or not that is what you are in search of or not. With the language of heartbreak extra centered on that of individuals popping out of long-term relationships, the ache of post-situationship heartache is one thing that does not get the validation it deserves. 

In truth, virtually 65 p.c of singles surveyed by the relationship app eharmony admitted to having their coronary heart damaged from a short-term relationship or situationship, with 56 p.c sharing that their situationship heartbreak was equally or extra painful than what they skilled after ending an extended, dedicated relationship.

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The right way to transfer on after a situationship ends

Draper believes this is because of the truth that we permit issues on our deal-breaker listing to fall by the wayside after we enter dynamics that lack clear boundaries and expectations. “Generally for those who’re getting into right into a situationship with the hope of it turning into dedication, you’re probably not residing in alignment along with your values,” she says. “I feel going in opposition to what our wants and desires are from a relationship creates fairly a little bit of disgrace for us, which is a troublesome emotion to course of and one we’re reluctant to truthfully share.”

Mashable Pattern Report

Why can we search connection in the course of the colder months?

So, why does this time of yr trigger us to hunt out and kind attachments that maybe don’t absolutely serve our wants emotionally? “It is ingrained in us to hunt that human connection, however there’s additionally a great deal of completely different societal pressures on the planet of relationship now, too,” Draper explains. “I really feel like there’s lots of stress on ladies particularly now to face sturdy of their independence and declare they do not want anyone, and on the similar time, there’s an equal stress for them to be okay with one thing informal and floor degree. But, we’re nonetheless slut-shamed and judged for doing so.”


“It is ingrained in us to hunt that human connection, however there’s additionally a great deal of completely different societal pressures on the planet of relationship now, too.”

Open communication and spending time with your self, she believes, is essential to creating a wholesome and blissful relationship dynamic come to fruition. “Spend a while with your self to determine and get clear on what it’s that you simply count on out of a relationship,” she says. “Unpacking that may naturally provide the boundaries that you’re going to want or wish to obtain.”  

Boundaries additionally transcend what you count on from somebody face-to-face. Putting digital boundaries can also be key to forming a wholesome connection. Caitlin Begg is a sociology researcher, with a vested curiosity in how our communication and digital lives affect {our relationships}. 

“The best way we talk now’s over-saturated and blurs the traces between actual life and hyperreality,” she says. “Hypercommunication is the notion that the quantity of extra inbound and outbound comms we eat is impacting our brains and social behaviours. Which in flip, impacts how we navigate {our relationships}, too.”

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It is time to reclaim singledom as a logo of energy

Begg’s work has led her to consider that the extreme method we join now has put our relationship timelines in reverse. “Take relationship within the ’60s, as an instance. You had possibly two channels most to speak with somebody — the phone, or by a letter,” she says. “Now, there are such a lot of completely different channels to take action that we’ve fallen into cycles of overcommunication. This causes us to kind attachments and concepts of an individual earlier than we even meet them, reasonably than attending to know them in particular person first and then determining their digital communication sample.”

Cuffing season, Begg believes, is a time of yr the place we collectively concentrate on the expectations, pondering forward to how the connection we kind will find yourself, reasonably than staying centered on the reference to the person.

“The best way we converse to at least one one other in relation to relationship has modified a lot due to the development of know-how,” she says. “We have to be cautious about how a lot we let our on-line presence and perceptions intercede {our relationships} in actual life. Don’t let notification tradition pressure you to undertaking one thing personal that you simply’re nonetheless determining into the general public sphere simply to be seen as profitable.”

Courting with intention

Cuffing season isn’t only for flings and surface-level connection, although. There’s nonetheless a possibility to hunt out a match who’s in search of the identical factor as you. Dr. Caroline West, Bumble’s intercourse and relationships skilled, believes the low stress and concentrate on the enjoyable of the season may see us ending up with a real connection, regardless of how lengthy it lasts. 

“For those who’re relationship with intentionality, this time of yr is a good alternative so far and meet new individuals with out the stress of constructing it a long-term factor,” she says. “Even short-term relationships is usually a fulfilling and constructive expertise, so for those who can, I’d advocate making an attempt to see breakups in a brand new mild.”

While short-term flings could be enjoyable and serve a goal, this time of yr additionally brings with it a abruptly very closely laden social calendar. From household occasions to work Christmas events, typically the time so far and pursue a number of individuals is definitely laborious to search out. 


“The stress to not be seen alone at these occasions can lead individuals to enter into situationships, simply so that they don’t really feel embarrassed in entrance of family members.”

“Folks can really feel pressured round this time to have a plus one, and having a constant companion — regardless of how lengthy they’ve been on the scene — could make them simpler to navigate,” West says. “The stress to not be seen alone at these occasions can lead individuals to enter into situationships, simply so that they don’t really feel embarrassed in entrance of family members.”

However being alone doesn’t maintain the identical detrimental connotations the romcoms would lead you to consider. Latest analysis from Bumble reveals that many individuals at the moment are embracing a “Consciously Single” mindset in relation to relationship, with over half of them (53 p.c) realizing that it may be empowering to be alone after a breakup.

No matter what your objectives are for relationship proper now, an important factor is to keep in mind that no person will see you as “lower than” for those who rock as much as the pub solo for festive drinks. Your nice aunt on the household Christmas occasion is simply asking for those who’ve met somebody as a result of she’s inquisitive about your life away from house, and your mates who’re coupled up and in love aren’t displaying off, they’re simply blissful. So don’t let the green-eyed monster or concern of being alone lead you down the trail of compelled connections and half-baked intimacy with somebody new for the sake of getting cuffed.

This text was first revealed in 2023 and republished in 2025.

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