Warren Buffett’s public Kraft Heinz criticism is extraordinarily uncommon for the sometimes passive proprietor

Wall Road shared Buffett’s disappointment.

Kraft Heinz shares fell as a lot as 7.6% on Tuesday after the announcement early that morning, however made again a few of that loss, ending down simply 2.4% for the holiday-shortened week.

Will Buffett’s unhappiness immediate Berkshire to promote some or all of its stake?

He did not rule it out, saying, “We are going to proceed to do no matter we expect is in one of the best curiosity of Berkshire.”

Buffett did add, “If we’re approached about promoting our shares, we would not settle for the block bid except the identical supply is made to different Kraft Heinz shareholders.” That’s, except somebody is prepared to purchase the whole firm.

Becky reported Buffett does not just like the $300 million in further overhead prices that will probably be spent to implement the cut up over the subsequent 12 months, and he does not assume it’s going to do a lot good.

“It actually did not grow to be a superb thought to place them collectively, however I do not assume taking it aside will repair it.”

In 2013, Berkshire joined with Brazil’s 3G Capital Administration to purchase H.J. Heinz for $23.3 billion.

Two years later, when Kraft merged with Heinz, Berkshire emerged with greater than 325 million shares within the new firm valued at round $24 billion when the deal closed in July of 2015. 

Whereas the worth of Berkshire’s stake did effectively instantly after the merger, rising to round $30 billion in 2016, it slid sharply over the next three years and has been bouncing round $10 billion since 2020.

In his 2015 letter to shareholders, Buffett wrote the shares price Berkshire $9.8 billion, so proper now it has an total lack of round $1.0 billion.

Berkshire wrote down the funding by $3.8 billion within the second quarter to raised mirror its market worth. It did a $3.0 billion write-down in 2019.

In a 2019 stay CNBC interview with Becky Fast, Buffett had some regrets about Berkshire’s position within the Kraft Heinz merger, saying he had “overpaid” for firm.

The inventory value has dropped 69% because the merger closed.

The cut up didn’t come as a whole shock.

In July, The Wall Road Journal reported Kraft Heinz was “eyeing spinning off a big chunk of its grocery enterprise, together with many Kraft merchandise.”

Two Berkshire executives resigned from the KHC board in Could after the corporate revealed an “ongoing analysis of strategic transactions to unlock shareholder worth.”

These resignations prompted hypothesis on the time Berkshire might begin promoting, “creating an overhang on the inventory,” in accordance with one analyst.

That overhang is much more ominous now.

As a result of Berkshire owns greater than 10% of KHC shares, it might want to report any open market gross sales inside two enterprise days, which might immediate different buyers to additionally promote.

Buffett is not alone in his criticism of the cut up.

The Monetary Instances writes, “At its coronary heart, Kraft Heinz’s drawback is it has failed to answer altering shopper tastes.” It thinks the cut up is “much less a daring strategic pivot, and extra the results of years of underperformance attributable to prioritising [UK spelling] price cuts over innovation.”

Reuters columnist Jennifer Saba calls the “remaking [of] the sausage … as disagreeable to see as ever.”

“Regardless of producing all kinds of manufacturers, the infinite cycle of wheeling and dealing appears to return in just one yucky taste” with “implausibly optimistic” monetary engineering.

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Why Berkshire paid an excessive amount of for Kraft (2019)

Warren Buffett admits Berkshire Hathaway paid an excessive amount of for Kraft in its merger with Heinz, citing the rising pricing energy of outlets over manufacturers.

Berkshire’s prime holdings of disclosed publicly traded shares within the U.S., Japan, and Hong Kong, by market worth, primarily based on immediately’s closing costs.

Holdings are as of June 30, 2025 as reported in Berkshire Hathaway’s 13F submitting on August 14, 2025, aside from:

The complete listing of holdings and present market values is obtainable from CNBC.com’s Berkshire Hathaway Portfolio Tracker.

Please ship any questions or feedback concerning the publication to me at alex.crippen@nbcuni.com. (Sorry, however we do not ahead questions or feedback to Buffett himself.)

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Additionally, Buffett’s annual letters to shareholders are extremely really helpful studying. There are collected right here on Berkshire’s web site.

— Alex Crippen, Editor, Warren Buffett Watch