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The Division of Homeland Safety debuted a fleet of newly branded Immigration and Customs Enforcement autos Thursday, one of the crucial seen public shows within the company’s historical past.
“We can have our nation again,” DHS’s official X submit says.
The high-profile launch, captured in a professionally produced rollout video on DHS’s X account, comes because the federal authorities intensifies legislation enforcement operations in Washington, D.C., below President Donald Trump’s latest crime crackdown.
The company has historically been extra discreet in its policing, with brokers wearing plain avenue garments to conduct enforcement.
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Two ICE-branded autos parked facet by facet in entrance of the U.S. Capitol. The DHS rollout was introduced through X Thursday. (@DHSgov through X)
The video, considered practically 200,000 occasions inside hours, options close-up photographs of the brand new fleet because it travels via the nation’s capital, passing landmarks, together with the Lincoln Memorial, the Capitol and the White Home.
Darkish navy SUVs and pickup vehicles are outfitted with purple and gold striping, massive gold “ICE” lettering on the edges, and the slogan “Defend the Homeland.” On the rear, a gold-embossed “President Donald J. Trump” is prominently displayed.
The rap monitor “TOES” by DaBaby is featured prominently within the background, together with the lyric, “My coronary heart so chilly I believe I’m executed with ice (Uh, brr).” The video was shared through X with a recruitment hyperlink to JOIN.ICE.GOV.
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A newly branded Immigration and Customs Enforcement GMC SUV is parked close to the Lincoln Memorial in Washington Thursday, Aug. 14, 2025. (@DHSgov through X)
Based on ICE’s recruitment web site, new officers are supplied aggressive salaries, paid federal holidays and a full federal advantages package deal that features well being, dental, imaginative and prescient and life insurance coverage, a retirement plan and a Thrift Financial savings Plan much like a 401(okay). Further incentives can embody tuition reimbursement, transportation subsidies, telework choices and entry to health facilities.
The fleet rollout coincides with a surge in seen federal policing within the nation’s capital. President Trump has quickly assumed management of the D.C.’s Metropolitan Police Division for 30 days. DHS says ICE, together with brokers from the Drug Enforcement Administration, the FBI and the Nationwide Guard, are reinforcing MPD patrols and manning metropolis checkpoints.

Immigration and Customs Enforcement autos are displayed in entrance of the White Home throughout DHS’s fleet rollout Thursday, Aug. 14, 2025. (@DHSgov through X)
DHS Secretary Kristi Noem’s workplace launched a reality sheet exhibiting the rollout displays broader enforcement positive aspects in her first 200 days, together with a reported 93% decline in border encounters, a close to halt to unlawful migration via Panama’s Darién Hole and greater than 100,000 job functions to ICE for the reason that “Defend the Homeland” marketing campaign started. The division has additionally reopened the Victims of Immigration Crime Engagement workplace and logged greater than 352,000 arrests since January.
The Home and Senate Homeland Safety Committee Republican press workplaces didn’t instantly reply to Fox Information Digital’s request for remark. The ICE union and company spokespeople had been additionally contacted.
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Public response to the rollout video on DHS’s X account was largely constructive Thursday, with replies from veterans, legislation enforcement households and different supporters. “
Sustain the superb work, thanks for shielding us,” one person wrote.
Fox Information’ Greg Norman contributed to this report.