To the editor: Promoting has at all times labored finest when it’s made by folks, talking on to folks. Sadly, an increasing number of firms not too long ago are utilizing synthetic intelligence to make commercials, promoting and advertising and marketing — to detrimental outcomes (“Trump’s voice in a brand new Fannie Mae advert is generated by AI, along with his permission,” Jan. 19).
Though AI could also be cheap and quicker, it lacks the factor that pulls a human in: actual human emotion. Shoppers don’t fall in love with algorithms — they join with distinctive (and imperfect) faces, voices and tales. That’s why audiences nonetheless bear in mind heartfelt vacation advertisements just like the Hershey’s Kisses “Christmas Bells” business. AI-generated content material, however, usually feels static, soulless and forgettable.
As an actor, I perceive how the shift towards AI is backfiring. Companies assume AI is “the long run,” however they don’t concern themselves with the truth that AI can solely copy. It can not create and really feel, or actually perceive and connect with humanity. No immediate can replicate the fervour within the eye of a performer or the moments that make a narrative plausible. Plus, utilizing AI to promote merchandise dangers spreading false data — exhibiting one thing that isn’t actual. Folks need one thing genuine to attach with.
AI may be helpful for a lot of industries, together with information assortment, analysis and evaluation, however promoting shouldn’t be one in all them. Actual merchandise are made by actual folks for actual folks. If firms proceed to decide on a lazy method to their promoting, they’ll see a drastic fall in consumption. They could discover they’re actually shedding the belief of their “valued prospects.”
Courtney Wilcox, Las Vegas
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To the editor: So President Trump is okay with AI shortcuts. Isn’t this the identical man who had a meltdown over President Biden utilizing an autopen?
Kent Grigsby, Riverside
