Oh hello! Welcome to a different Taylor Swift album cycle. The singer is about to drop her extremely anticipated twelfth studio challenge, The Lifetime of a Showgirl, this Friday, Oct. 3 at 12 a.m. ET.
As promo for TS12 reaches a fever pitch, being a card-carrying Swiftie entails nonstop sleuthing for teasers about her unreleased songs, per custom. I personally will not faux to know what is going on on with all the Easter eggs and lyric puzzles trickling out this week. (That is a job for somebody with triple my each day display time.) However permit me to clue you in on all the limited-time TLOAS merch drops, shimmery orange product releases, unique offers, and launch occasions tied to Showgirl’s debut — official and in any other case — that you simply may need missed.
Wait, why orange?
Whoever mentioned orange is the brand new pink had the present of foresight. Swift assigns a selected colour theme to characterize every of her albums’ eras as a method of vibe-setting and savvy advertising and marketing. For TLOAS, she picked a peppy shade of glittery tangerine with mint-green accents.
Swift defined her alternative of hue on the Aug. 13 episode of her fiancé Travis Kelce’s podcast, New Heights, when she introduced TLOAS and revealed its foremost vinyl variant — a Portofino Orange Glitter urgent. “[Orange] seems like sort of energetically how my life has felt,” she mentioned. “And this album is about what was occurring behind the scenes in my internal life throughout this [Eras] Tour, which was so exuberant and electrical and vibrant.”
Did Taylor Swift affect the brand new iPhone colour? Followers appear to assume so.
Swift first referenced her orange period on the final cease of her record-breaking Eras Tour in December 2024, when she exited the stage by way of a pumpkin-colored door as an alternative of descending on an elevator elevate like typical. That simply reveals the extent of forethought Swift places into each single advertising and marketing determination.
All of the TLOAS vinyl and CD variants you may nonetheless purchase
Credit score: Taylor Nation LLC / Goal
Talking of vinyl: The lifetime of a bodily media collector just isn’t a frugal or stressless one. Swift has launched 23 completely different exhausting copies of TLOAS up to now, together with eight vinyl variants, 14 CDs (counting field units and signed copies), and one cassette tape. Many had been obtainable in restricted portions and bought out shortly.
On the time of writing, the first Portofino Orange Glitter vinyl, a CD/poster bundle, a CD field set with a crewneck sweatshirt, and the cassette tape had been nonetheless up for preorder by way of Swift’s official on-line retailer. The orange vinyl and CD/poster bundle are additionally obtainable by way of Amazon and Goal at slight markups.
Goal is carrying a few unique variations of TLOAS, together with three CD/poster bundles with alternate covers and a “The Crowd is Your King” version vinyl variant pressed in Summertime Spritz Pink Shimmer. The CDs had been nonetheless in inventory on-line once I final checked, however preorders of the vinyl are bought out. You may be capable to snag it in particular person on Friday: About 500 Goal shops throughout the nation will promote it at midnight launch events (whereas provides final). Go to Goal’s web site to discover a taking part retailer close to you.
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Keep tuned for extra merch
The one official TLOAS merch you may at the moment purchase is a crewneck sweatshirt that includes its cowl artwork, which comes as a part of the aforementioned CD field set. Swift’s on-line retailer bought one other field set with a sparkly orange cardigan for $70 in mid-September, nevertheless it’s now not obtainable.
Swift’s previous merch collections have included attire, jewellery, drinkware, blankets, pins, guitars, guitar picks, candles, stickers, telephone circumstances, and journals, so a a lot bigger TLOAS drop is nearly inevitable. Some followers are satisfied that Spotify’s TLOAS pop-up occasion in New York Metropolis this week teased some upcoming gadgets: A TS-branded vinyl case, gown, duffle bag, slippers, and megaphone decoration had been noticed contained in the activation.
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In the event you’re searching for extra TLOAS attire and presents within the meantime, you may discover tons of unsanctioned choices on Etsy — and on a number of manufacturers’ social media feeds.
Manufacturers are of their Showgirl period
Manufacturers have “trendjacked” Swift’s TLOAS rollout with orange-drenched memes, orange-themed offers, and limited-edition releases of orange merchandise over the previous month. (Trendjacking is a advertising and marketing time period that successfully means “interpolating a viral development.”) Not one of the drops I’ve noticed are licensed collabs, however they wink-wink at a Showgirl connection of their titles and product descriptions.
KitchenAid’s Tangerine Twinkle Stand Mixer
KitchenAid shared a mockup of a glittery orange stand mixer on its Instagram web page the day of the TLOAS announcement. The publish was such a success with followers that the corporate determined to make it actual. Solely 12 of them up for grabs, and you’ll win one by coming into KitchenAid’s “Showbiz Sweepstakes” in some unspecified time in the future earlier than Oct. 3 at 11:59 p.m. ET.
OtterBox’s Encore telephone case
OtterBox calls the Symmetry Sequence Encore “the case of the yr to match the album of the yr” — delicate! It incorporates a shimmering orange design that is drop-tested and scratch-resistant. It is priced at $59.99 and obtainable for newer Apple iPhones in addition to the Samsung Galaxy S25 Extremely.
Apple’s Cosmic Orange iPhone 17 Professional
Showgirl‘s branding is so potent that some Swifties credited it because the inspiration for Apple’s new cosmic orange iPhone 17 Professional. It is not, however the timing of the telephone’s launch a pair weeks after Swift’s TLOAS announcement was serendipitous. Different Apple devices that are available Showgirl-coded shades of orange embody the AirPods Max headphones, the Beats PowerBeats Professional 2 earbuds, and the M4 iMac.
Uber’s ‘orange period’ offers
Uber is operating just a few promos tied to TLOAS (informally, after all). For starters, Uber Eats customers can save 12% on choose orange snacks, attire, pet equipment, and wonder gadgets by way of Sunday, Oct. 5 at 11:59 p.m. ET. Gadgets obtainable close to me included Harvest Cheddar Sunchips, orange Spindrifts, literal oranges, mango-flavored lip balm, orange Nike trainers, orange canine collars, and orange crafting beads, for reference.
These attending a release-night get together at a neighborhood report retailer, bar, or buddy’s home can save $12 on an Uber Consolation journey utilizing the code SHOWBIZ. It is legitimate from Thursday, Oct. 2 at 8 p.m. by way of Oct. 5, so fret not when you’ve got your festivities deliberate for later within the weekend.
Get tickets for The Official Launch Celebration of a Showgirl
If you haven’t any launch weekend plans but, throw in your most interesting orange garb and head to your native movie show: Blondie returns to the massive display for The Official Launch Celebration of a Showgirl from Oct. 3 to five. The 89-minute occasion will characteristic the music video premiere for “The Destiny of Ophelia,” TS12’s first single, plus behind-the-scenes footage of its shoot, lyric movies for the opposite 11 tracks on the album, and Swift’s explanations of every track’s which means.
“Dancing is optionally available however very a lot inspired 💃,” the singer wrote on Instagram. Tickets can be found at releasepartyofashowgirl.com.
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