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The Google Search of AI brokers? Fetch launches ASI:One and Enterprise tier for brand new period of non-human internet
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The Google Search of AI brokers? Fetch launches ASI:One and Enterprise tier for brand new period of non-human internet

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Last updated: November 19, 2025 7:10 pm
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Published: November 19, 2025
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Contents
Background: Fetch’s Founding and DeepMind ConnectionASI:One — A Platform for Multi-Agent OrchestrationFetch Enterprise — Verified Identification and Model ManagementAgentverse — An Open Listing of Extra Than Two Million BrokersBusiness Context and ImplicationsTakeaway

Fetch AI, a startup based and led by former DeepMind founding investor, Humayun Sheikh, in the present day introduced the discharge of three interconnected merchandise designed to offer the belief, coordination, and interoperability wanted for large-scale AI agent ecosystems.

The launch contains ASI:One, a personal-AI orchestration platform; Fetch Enterprise, a verification and discovery portal for model brokers; and Agentverse, an open listing internet hosting greater than two million brokers.

Collectively, the system positions Fetch as an infrastructure supplier for what it calls the “Agentic Net”—a layer the place shopper AIs and model AIs collaborate to finish duties as a substitute of merely suggesting them.

The corporate says the instruments tackle a central limitation in present shopper AI: fashions can present suggestions however can’t reliably execute multi-step actions that require coordination throughout companies. Fetch’s method facilities on enabling brokers from totally different organizations to interoperate securely, utilizing verified identities and shared context to finish end-to-end workflows.

“We’re creating the identical basis for brokers that Google created for web sites,” stated Humayun Sheikh, Founder and CEO of Fetch AI, and an early investor in DeepMind, in a press launch supplied to VentureBeat. “As a substitute of simply discovering info, your private AI coordinates with verified model brokers to get issues finished.”

Background: Fetch’s Founding and DeepMind Connection

Fetch AI was based in 2017 by Humayun Sheikh, an entrepreneur whose early funding in DeepMind helped assist the corporate’s business growth earlier than its acquisition by Google. “I used to be one of many first 5 individuals at DeepMind and its first investor. My examine was the primary one in,” Sheikh stated, reflecting on the interval when superior machine studying analysis was nonetheless largely inaccessible exterior main know-how firms.

His early expertise helped form Fetch’s route. “Even in 2013, it was clear to me that agentic programs had been going to be those that labored. That’s the place I targeted—on the agentic internet,” Sheikh famous. Fetch constructed on this thesis by creating infrastructure for autonomous software program brokers, specializing in verifiable id, safe information trade, and multi-agent coordination.

Over the previous a number of years, the corporate has expanded to a 70-person group throughout Cambridge and Menlo Park, raised roughly $60 million, and accrued multiple million customers interacting with its mannequin—information that knowledgeable the design of the newly launched merchandise.

Sheikh added that his determination to bootstrap the corporate initially got here instantly from the proceeds of the DeepMind exit, noting within the interview that whereas the sale to Google was “ exit,” he believed the group may have held out for the next valuation.

The early self-funding interval allowed Fetch to start work in 2015—nicely earlier than transformer architectures went mainstream—on the speculation that agentic infrastructure would develop into foundational to utilized AI.

ASI:One — A Platform for Multi-Agent Orchestration

On the core of the launch is ASI:One, a language mannequin interface designed particularly for coordinating a number of brokers quite than addressing remoted queries. Fetch describes it as an “intelligence layer” that handles context sharing, process routing, and choice modeling.

The system shops user-level indicators reminiscent of favored airways, dietary constraints, finances ranges, loyalty program identifiers, and calendar availability. When a person requests a fancy process—reminiscent of planning a visit with flights, motels, and restaurant reservations—ASI:One retrieves these preferences and delegates work to the suitable verified brokers. The brokers then return actionable outputs, together with stock and reserving choices, quite than generic suggestions.

In apply, ASI:One features as a workflow generator throughout organizational boundaries. Against this with typical LLM functions, which frequently depend on APIs or RAG strategies to floor info, ASI:One is constructed to coordinate autonomous brokers that may full transactions. Fetch notes that personalization improves over time because the mannequin accumulates structured choice information.

Sheikh emphasised the excellence between orchestrated execution and conventional AI output. “This isn’t trying to find choices individually and hoping they work collectively,” he stated. “It’s orchestration.”

He added that Fetch’s structure is deliberately modular: “Our structure is a mixture of agentic and professional fashions. One giant mannequin isn’t sufficient—you want specialists. That’s why we constructed ASI1, tuned particularly for agentic programs.”

The interview additionally revealed new particulars about ASI:One’s personalization programs: the platform makes use of a number of user-owned data graphs to retailer preferences, journey historical past, social connections, and contextual constraints.

These data graphs are siloed per person and never co-mingled with any Fetch-operated information. Sheikh described this as a “deterministic spine” that offers the non-public AI a secure reminiscence layer past the probabilistic output of a single giant mannequin.

ASI:One launches in Beta in the present day, with a broader launch deliberate for early 2026. Fetch additionally affords ASI:One Cell, launched earlier this 12 months, giving customers entry to the identical agent-orchestration capabilities on iOS and Android. The cellular app connects on to Agentverse and the person’s data graphs, enabling on-the-go process execution and real-time interplay with registered brokers.

Fetch Enterprise — Verified Identification and Model Management

To allow dependable coordination between shoppers and corporations, Fetch is introducing a verification and discovery portal referred to as Fetch Enterprise.

The platform permits organizations to confirm their id and declare an official Model Agent deal with—for instance, @Hilton or @Nike—no matter which instruments they use to construct the underlying agent.

Fetch positions the product as an analogue to ICANN area registration and SSL certificates programs for web sites. Verified standing is meant to guard shoppers from interacting with counterfeit or untrusted brokers, an issue the corporate describes as a significant barrier to widespread agent adoption.

The system contains low-code instruments for small companies to create brokers in just a few steps and join real-time APIs reminiscent of stock, reserving programs, or CRM platforms.

“With Fetch, you’ll be able to create an agent in a single minute. It will get a deal with, like a Twitter username, and you may personalize it fully—even give it your social media permissions to submit in your behalf,” Sheikh stated. As soon as a model claims its namespace, its agent turns into discoverable to shopper AIs and different brokers inside Agentverse.

The corporate has pre-reserved 1000’s of name namespaces in anticipation of demand. Verification standing persists throughout any platform that integrates with Agentverse, creating a transportable id layer for enterprise brokers.

The interview highlighted that Fetch Enterprise inherits web-trust primitives instantly: area house owners confirm their id by inserting a brief code snippet into their present web site backend, permitting the system to go a cryptographic problem and grant the agent an authenticity badge much like a “blue examine” for agent identities. Sheikh framed this as “reusing the belief layer the online already spent a long time constructing.”

Corporations can start claiming brokers now at enterprise.fetch.ai.

Agentverse — An Open Listing of Extra Than Two Million Brokers

The ultimate element of the discharge is Agentverse, an open listing and cloud platform that hosts brokers and permits cross-ecosystem discoverability. Fetch states that hundreds of thousands of brokers have already registered, spanning journey, retail, leisure, meals service, and enterprise classes.

Agentverse offers metadata, functionality descriptions, and routing logic that ASI:One makes use of to determine applicable brokers for particular duties. It additionally helps safe communication and information trade between brokers. The corporate notes that the listing is platform-agnostic: brokers constructed with any framework can be part of and interoperate.

In accordance with Sheikh, the dearth of a discovery layer is one purpose most AI brokers see little or no utilization. “Ninety p.c of AI brokers by no means get used as a result of there’s no discovery layer,” he stated.

He framed the function of Agentverse in additional technical phrases: “Proper now, for those who construct an agent, there’s no common manner for others to find it. That’s what AgentVerse solves—it’s like DNS for brokers.” He additionally described the system as a vital part of the rising agent financial system: “Fetch is constructing the Google of brokers. Identical to web sites wanted search, brokers want discovery, belief, and interplay—Fetch offers all of that.”

The interview additional underscored that Agentverse is cloud-agnostic by design. Sheikh contrasted this with competing agent ecosystems tied to particular cloud suppliers, arguing {that a} common registry is barely viable if unbiased of proprietary cloud environments. He stated the open structure permits an LLM to question any agent “inside one minute of deployment,” turning agent publication right into a near-instantaneous course of much like registering a website.

Agentverse additionally integrates cost pathways, enabling brokers to execute purchases utilizing companions reminiscent of Visa, Skyfire, and supported stablecoins. Shoppers can configure spending limits or require express approval for transactions.

Business Context and Implications

Fetch’s launch comes at a time when shopper AI platforms are exploring the shift from static chat interfaces towards autonomous brokers able to finishing actions. Nevertheless, most agent programs stay restricted by siloed architectures, restricted interoperability, and weak verification requirements.

Fetch positions its infrastructure as a response to those limitations by offering a cross-platform coordination layer, id system, and listing service. The corporate argues that an agent ecosystem requires constant verification mechanisms to make sure that shoppers work together with genuine model representatives quite than imitations. By establishing namespace management and transportable belief indicators, Fetch Enterprise goals to fill a spot much like early internet area verification.

On the similar time, ASI:One makes an attempt to centralize person choice information in a manner that allows extra environment friendly personalization and multi-agent coordination. This method differs from generalist LLM functions, which frequently lack persistent choice architectures or direct entry to brand-controlled brokers.

The interview additionally made clear that micropayments and digital transaction infrastructure are central to Fetch’s long-term imaginative and prescient. Sheikh referenced integrations with protocols reminiscent of Coinbase’s 402 and AP2, positioning these capabilities as important for autonomous brokers to finish end-to-end duties that embody monetary execution.

Takeaway

Fetch’s mixed launch of ASI:One, Fetch Enterprise, and Agentverse introduces an interconnected stack designed to assist large-scale deployment and utilization of AI brokers. The corporate frames the system as foundational infrastructure for an agentic ecosystem, the place shopper AIs can coordinate with verified model brokers to finish duties reliably and securely. The additions to its id, discovery, and orchestration layers replicate Fetch’s long-standing thesis—rooted partly in classes from DeepMind’s early growth—that intelligence turns into significant solely when paired with the capability to behave.

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