Operator
Good morning, everybody, and welcome to at the moment’s Taylor Wimpey Buying and selling Replace Name. My title is Seth, and I will be the operator to your name at the moment. [Operator Instructions]
I’ll now hand the ground to Jennie Daly, Chief Government, to start the decision. Please go forward.
Jennie Daly
CEO & Government Director
Many thanks. So good morning, all, and thanks for becoming a member of Chris and I this morning. I do know you have got all seen the statements. In order traditional, I am going to simply take a couple of minutes to run via the important thing areas earlier than opening up to your questions.
So the high-level story is that we’re executing effectively on the priorities we set out in October, together with a give attention to effectivity, driving planning progress forwards and opening shops. When it comes to the market, given the uncertainty for purchasers as they await the finances and likewise the trajectory of additional rate of interest cuts from the Financial institution of England, sentiment continues to be cautious and affordability stays stretched for a lot of, notably first-time patrons. Because of this, there is a lack of urgency with clients as they wait and see the end result, and gaining buyer dedication is a key focus for our gross sales groups.
As we have beforehand acknowledged, incentives stay an vital half on this. And whereas underlying pricing is broadly flat, pricing within the southern elements of the
