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Opinion | The Commerce-Offs of the South’s ‘Yellowstone’-ification
Opinion

Opinion | The Commerce-Offs of the South’s ‘Yellowstone’-ification

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Last updated: October 18, 2025 12:56 pm
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Published: October 18, 2025
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The Commerce-Offs of the South’s ‘Yellowstone’-ificationJamelle Bouie says the South’s enchantment isn’t simply cheaper dwelling; it’s the facility to make use of wealth to regulate others. Tressie McMillan Cottom calls it “the ‘Yellowstone’-ification of the nation.” However that type of dominance additionally means giving up one thing: the variety and cultural egalitarianism of cosmopolitan life.

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The Commerce-Offs of the South’s ‘Yellowstone’-ification

Jamelle Bouie says the South’s enchantment isn’t simply cheaper dwelling; it’s the facility to make use of wealth to regulate others. Tressie McMillan Cottom calls it “the ‘Yellowstone’-ification of the nation.” However that type of dominance additionally means giving up one thing: the variety and cultural egalitarianism of cosmopolitan life.

I additionally wish to say that a part of the attract of the South as a cultural object, and that is getting again to what Tressie mentioned earlier about price of dwelling, will not be merely that issues may be cheaper, however that you’ve got a chance to make use of your wealth, for lack of a greater time period, to dominate different individuals. You’ll be able to have a giant compound in the midst of Texas and drive a huge automobile and use all of the assets you want and boss individuals round. And that’s —— It’s the “Yellowstone”-ification of the nation, Jamelle. Sure, sure. And that side of it can’t, you possibly can’t — there’s nothing — there’s no coverage you are able to do to compete with that, I suppose. As a result of what a spot that California is providing — the trade-off is it’s going to be costlier to reside right here. You received’t be capable to — except you’re within the highest echelon of earnings earners. You’re not going to have the ability to rent somebody to take care of your home for dust low-cost, proper. You received’t be capable to exploit somebody so simply. However you’re going to reside on this multicultural, cosmopolitan place the place individuals are going to exist a minimum of like culturally, a minimum of on some airplane of equality. And for those who like that, for those who like that type of life and expertise, that’s what you’re right here in L.A. for. That’s what you’re right here in New York for. That’s what you’re right here in Chicago for. And all of the locations which can be type of their very own locations however supply a smaller, extra manageable model of that factor. Persons are going to wish to select that and are going to make the sacrifices crucial to decide on that. After which the individuals who need to have the ability to reside the “Yellowstone” life are going to decide on that, which additionally comes with its personal set of sacrifices.

Jamelle Bouie says the South’s enchantment isn’t simply cheaper dwelling; it’s the facility to make use of wealth to regulate others. Tressie McMillan Cottom calls it “the ‘Yellowstone’-ification of the nation.” However that type of dominance additionally means giving up one thing: the variety and cultural egalitarianism of cosmopolitan life.

By ‘The Opinions’

October 18, 2025

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