McDonald’s CEO
McLovin’ the Hype, McLeavin’ the Bite!!!
Published
Instagram/@chrisk_mcd
McDonald’s just rolled out its hulking new “Big Arch” burger — but don’t look to the Golden Arches’ top dog for a glowing review … ’cause the CEO can barely seal the deal with a bite on camera.
In the now-viral clip getting roasted online, Chris Kempczinski starts off singing the burger’s praises — then somehow seems caught off guard by the crispy onions … before finally gearing up for the big bite, and barely making a dent.
The whole thing feels like corporate cosplay — with Chris repeatedly calling the towering burger a “product” … then visibly panicking over how to physically tackle it.
When he finally digs in, it’s less monster chomp and more polite nibble … but he still brings full gaslight energy, shoving the burger toward the camera to prove his “big bite” and theatrically effusing about how “delicious” it is.
TikTok/@mcdonalds_corp
TBF, the Big Arch itself sounds like a heavyweight — two quarter-pound patties, Big Arch sauce, lettuce, pickles and those surprise crispy onions. But maybe let the food critics handle the taste tests … and someone hand Chris a kale salad.
