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Lululemon is becoming a member of lots of your older coworkers in being uninterested in listening to about your dupe haul. The athleisure large is suing Costco, alleging that the wholesale retailer is promoting unlawful knockoffs of its merchandise, the Related Press reported.
The lawsuit is Lululemon’s most high-profile try at combating again in opposition to Gen Z-driven “dupe tradition.” Lulu says Costco is deliberately complicated buyers by slapping its Kirkland model on garments which can be thinly veiled copies of way more costly Lulu objects.
Per the lawsuit:
- Costco’s $20 Hello-Tec Males’s Scuba Full Zip is a duplicate of Lulu’s Scuba jackets, which retail for over $100.
- Costco’s $10 Kirkland 5-Pocket Efficiency Pants are a replica of Lululemon’s $128 males’s ABC 5 Pocket Pants, which no less than one individual at your workplace is at present carrying.
Lululemon additionally alleges that Costco stole its “Tidewater Teal” coloration. The model is asking for a jury trial and needs Costco to cease promoting the objects in query.
Can Lulu win? In April, the New York Instances reviewed each Lululemon’s ABC pants and Costco’s model and located them to be suspiciously related. Nevertheless it’s sometimes onerous for manufacturers to show that dupes are unlawful, as a result of US trademark regulation is commonly obscure.
Dupe or die. Because of TikTok traits and cost-conscious shoppers, dupes have change into so standard amongst youthful buyers that carrying them will be as a lot of a standing image as proudly owning the posh unique.—AE
This report was initially revealed by Morning Brew.
