‘Looney Tunes’ finds new success on Tubi after being booted from HBO Max

For such a beloved franchise, Looney Tunes has had a bizarrely tough go of it over the previous few years.

In 2023, Warner Bros. Discovery scrapped the already accomplished Looney Tunes movie Coyote vs. Acme for a tax minimize. That disheartening transfer managed to have a contented ending, although, as Ketchup Leisure acquired the movie in 2025, slating it for a 2026 launch. Ketchup Leisure additionally launched The Day The Earth Blew Up: A Looney Tunes film, one other movie Warner Bros. selected to buy round as an alternative of releasing itself.

Warner Bros. continued its efforts to distance itself from Looney Tunes in March of 2025, when it yanked the complete traditional Looney Tunes shorts library from HBO Max. Nonetheless, in August, the free, ad-supported streamer Tubi acquired 789 of these pulled Looney Tunes shorts. (Warner Bros. Discovery selected to maintain about 200 within the vault because of depictions of offensive stereotypes.) Within the two months because the Looney Tunes acquisition, Tubi has reaped the rewards.

As Tubi’s head of acquisitions, Samuel Harowitz, advised Vulture, “By itself, Looney Tunes is a big win for us.”

Since its arrival on Tubi, Looney Tunes has landed within the streamer’s high 10 best-performing collection by viewing time. Initially launched theatrically, the traditional shorts have been repackaged into 30-minute episodes, with Tubi’s advert breaks occurring between every quick. The aim? Recreating the expertise of watching traditional cartoons on TV.

“In my thoughts, AVOD [ad-supported video on demand] and FAST [free ad-supported streaming TV] is ad-supported TV in a unique sweet wrapper,” Harowitz advised Vulture. “I get to expertise it by way of the eyes of my children but additionally evoke the identical emotional response I bear in mind as an 8-year-old sitting in entrance of a CRT Toshiba TV.”

Tubi hopes to maintain up the momentum of Looney Tunes‘ success. “We’re in energetic negotiations to make sure that Tubi could be the house of Looney Tunes for fairly some time. Doubtless years,” Harowitz advised Vulture.

Tubi’s consideration to Looney Tunes is only one a part of its deal with traditional cartoons. Its library additionally consists of Tom and Jerry, The Pink Panther, Popeye the Sailor, and Teenage Mutant Ninja Turtles, making it the closest streaming equal to the Saturday morning cartoon really feel.

Looney Tunes is now streaming on Tubi.