LIV Golf is gearing as much as return for its fifth season in 2026. Forward of the brand new season, the Saudi-backed circuit has reportedly made some important modifications to its govt worker roster.
Based on Sports activities Enterprise Journal, LIV has employed T’Wolves VP/Advertising and marketing Heather Meyer as its new SVP/Advertising and marketing. She performed key roles in advertising and marketing and content material for the NBA G League and can now take up a brand new function because the lead advertising and marketing govt for the breakaway golf league.
Along with Heather Meyer, Chad Biggs can be set to affix the rogue league as an EVP and World Head of Partnerships. He beforehand labored at Harris Blitzer Sports activities & Leisure and can now take cost of LIV’s sponsorship gross sales and technique going ahead.
Becoming a member of Meyer and Biggs can be Michael Drobnick, who will function LIV Golf’s SVP/Ticket Gross sales & Service. He beforehand labored on the 76ers in the identical capability and in addition labored within the PGA Tour’s former Championship Administration division.
Lastly, Victoria Hawksley will be a part of LIV as its VP/Retail and Merchandising. For 15 years, she served as Head of Retail at Tottenham Hotspur. She additionally has main retail expertise from her time because the Chief Retail Technique and Buying and selling Officer at Legends World Merchandise.
LIV Golf hires sports activities business govt Chris Heck as its President of Enterprise Operations
In June, LIV Golf additionally made modifications to its govt roster by hiring veteran sports activities business govt Chris Heck as its new President of Enterprise Operations. He took over the circuit’s enterprise operations on a world scale, reporting to the league’s CEO Scott O’Neil.
Heck has labored for over 30 years within the sportys business in varied capacities. A seasoned veteran, he was as soon as president of the English Premier League’s Aston Villa FC, the Nationwide Basketball League’s Philadelphia 76ers, and Main League Soccer’s New York Crimson Bulls.
When talking on the brand new rent, Scott O’Neil, LIV CEO, praised Heck for his confirmed monitor report of driving progress in his endeavors. He additionally applauded his “business mindset” and the distinctive method he brings to companies.
“Chris’s ardour to raise manufacturers, have interaction company companions, ship genuine fan and model engagement with international affect, and a drive in the direction of innovation will guarantee we proceed on a robust progress trajectory for our league and groups,” O’Neil stated, per LIV Golf.
Chris Heck equally spoke wholesomely about his new function, saying he was “deeply honored” to affix the PIF-funded circuit.
“LIV Golf represents a once-in-a-lifetime alternative to redefine the worldwide golf panorama with dynamic athletes, immersive occasions, and a dedication to progress, accessibility, and innovation,” Heck stated.
A few of Heck’s notable achievements embody doubling business income throughout his two-year tenure at Aston Villa. The Philadelphia 76ers additionally recorded a $2.5 billion enhance in valuation when Heck served as its President of Enterprise Operations and CRO.
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Edited by Sarah Rishama Madaki
