Kim Kardashian’s Skims launched its latest innovation — face shapewear.
Kardashian, 44, is taking shapewear to the subsequent stage along with her Skims Face Wrap, which dropped on Tuesday, July 29. The shapewear, which is available in two totally different colours: clay and cocoa, wraps across the neck and velcros within the again. It then covers the jawline and a part of the chin earlier than securing on the prime of the top with one other velcro strip.
The intention of the wrap — which retails for $48 and already bought out — is to help and sculpt the jawline with a collagen-infused cloth. (Collagen helps pores and skin elasticity and hydration.)
“Our first-ever face innovation is right here,” the model described on the location. “This must-have face wrap boasts our signature sculpting cloth and options collagen yarns for ultra-soft jaw help. Velcro closures on the prime and nape of the neck permit for simple, on a regular basis put on.”
Followers shared their blended reactions on the wrap through social media on Tuesday.

“Can’t inform if trolling,” one wrote. A second commented, “What the helly.” A 3rd social media person added, “WOW. I believed it was a joke…that is completely ridiculous.” Whereas some thought the product was pointless, plastic surgeon Dr. Akash Chandawarkar, who is predicated in Tampa, Florida, defined that the product is “Excellent for after facelift, necklift, or submental lipo.” One other followers agreed, writing, “Sure, I guess we sleep on this to assist snatch our jawline🕺.”
Influencer Jasmine Alisha shared how she used the masks whereas sleeping forward of her “morning shed.”

“Shoutout to Skims for giving me this snatched jawline,” Jasmine mentioned whereas turning her head side-to-side. “The way in which the Skims face shapewear has elevated my whole morning shed is loopy,” she mentioned. “My jawline has by no means been this snatched.”
A few of Kardashian’s different current launches embrace a nipple-pierced bra, Roberto Cavalli bikinis and extra.