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Reading: JD Sports Predicts Muted Growth and Profit Decline Amid War
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JD Sports Predicts Muted Growth and Profit Decline Amid War
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JD Sports Predicts Muted Growth and Profit Decline Amid War

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Last updated: May 7, 2026 12:07 pm
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Published: May 7, 2026
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JD Sports anticipates subdued expansion and reduced earnings as the Middle East conflict pressures consumer budgets. Like-for-like sales dropped 2.3 percent in the first quarter ending April 25, underscoring challenges across the UK retail sector.

Contents
Revised Profit GuidanceConsumer Spending PressuresPrior Year PerformanceNike’s Influence and Market ShiftsLeadership Tensions

Revised Profit Guidance

The retailer projects annual profits between £750 million and £850 million for the fiscal year ending next January. This broader forecast reflects ongoing uncertainties from the regional tensions.

“Although JD has no direct exposure in the Middle East, we continue to closely monitor the evolving situation and its potential impact on the consumer and our business if the crisis is prolonged,” the company stated.

Consumer Spending Pressures

Businesses from supermarkets to luxury brands report similar concerns, with the conflict likely to drive up grocery and energy costs for households. JD Sports expects muted market growth in the short term.

Prior Year Performance

Profits for the year to January 31 reached £852 million, a 6.4 percent decline from the previous period. UK sales fell 3.9 percent to £3.1 billion, driven by a challenging environment, particularly online, and weakness in footwear demand.

Nike’s Influence and Market Shifts

Nike, accounting for about 45 percent of JD Sports’ sales, faces its own recovery efforts after consumers shifted to rivals like Hoka and On.

Leadership Tensions

Chief Executive Regis Schultz prepares for scrutiny following the resignation of Chairman Andy Higginson last month. Higginson departed after failing to secure board support to remove Schultz, who received backing from major investor Pentland, owned by the Rubin family.

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