Dominion Voting Methods ballot-counting machines are lined up at a Torrance County warehouse throughout a testing of election tools in Estancia, N.M., on Sept. 29, 2022.
Andres Leighton/AP
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Andres Leighton/AP
When Scott Leiendecker introduced he was shopping for Dominion Voting Methods — the elections know-how firm on the coronary heart of numerous 2020 election conspiracy theories — he teased a metamorphosis.
“As of at this time, Dominion is gone,” learn the primary line of a press launch that appeared to many readers to lean into the unfounded rumors which have swirled across the firm (and led to a whole bunch of hundreds of thousands of {dollars} in defamation settlements) since Donald Trump’s loss within the 2020 presidential election.
“We’re turning the web page and starting the important work of restoring religion in American elections,” Leiendecker wrote in a public letter posted on the web site for his new firm, Liberty Vote.
However in personal, when talking to the corporate’s county election official clients, the messaging has been completely different, elevating the query of how a lot the corporate plans to vary.
“Really feel assured that Liberty Vote shares the identical values as Dominion,” firm representatives in Georgia, which has a statewide contract with the corporate, wrote in an e-mail that NPR reviewed that was despatched to counties after the sale was introduced. “Similar crew, similar help, completely different title.”
In Colorado, the place Dominion was headquartered and the place 60 of 64 counties have a contract with the corporate, Molly Fitzpatrick, who’s the Democratic Boulder County clerk, talked with Leiendecker shortly after the sale and helped facilitate one other name to incorporate each clerk within the state.
“He reiterated that he’s an elections particular person and he has an extended observe report of being concerned in elections,” Fitzpatrick stated.

After serving as a Republican elections director in St. Louis 20 years in the past, Leiendecker began an organization, KNOWiNK, in 2011 that has turn out to be the US’ largest vendor for voter check-in know-how.
And whereas the message on Liberty Vote’s web site notes KNOWiNK’s ubiquity in U.S. elections, the Liberty Vote press launch does not point out KNOWiNK and paints Leiendecker as extra of an outsider, referring to him as a “nationally acknowledged election reform advocate.”
Leiendecker didn’t reply to NPR’s requests for remark.
A press launch’s partisan tone
The press launch saying the Dominion sale nodded at conservative election priorities, highlighting Liberty Vote’s 100% American possession and a mission to “restore public confidence within the electoral course of via clear, safe, and reliable voting methods, together with using hand-marked paper ballots.”
Liberty Vote additionally promised to adjust to Trump’s March government order on election safety, which has largely been paused by federal judges.
David Becker, who runs the nonpartisan nonprofit Heart for Election Innovation & Analysis, stated that he could not keep in mind an election vendor ever looking for out publicity in the way in which Liberty Vote did and that the partisan tone of the announcement might generate much more suspicion across the firm than existed earlier than.
“I believed the announcement was bizarre — I will be trustworthy,” Becker stated. “That simply raised quite a lot of questions on the a part of election officers. They’re already beneath siege. There may be already a lot disinformation swirling about voting methods and their safety. … They do not need drama round their voting methods.”


Some within the voting world see the distinction in the private and non-private messaging as extra of a rebrand aimed toward capitalizing on doubts that individuals have about elections, moderately than reworking the corporate right into a partisan entity.
As one state voting official, who was not approved to talk about the sale publicly, put it to NPR: “[Leiendecker] sees a chance to promote Dominion to all of the conservative jurisdictions who would not contact it with a 10-foot pole the previous 5 years.”
“It is all enterprise for him,” the official stated.
“Is that this a GOP takeover?”
Some Colorado clerks have been pissed off they got no discover earlier than the sale was made public.
“There was no notification to us that this was even a dialog,” stated Tiffany Lee, the politically unaffiliated clerk of La Plata County, in southwest Colorado. “That is regarding to me that we did not get any type of data from [Liberty Vote] immediately or Dominion.”
The announcement — together with Leiendecker’s historical past as a Republican elections official — raised questions for some voters as effectively, Lee stated: “It was, ‘Is that this a GOP takeover? Are elections going away? What’s occurring?’ In all probability one of many largest questions I’ve general gotten is, ‘Are we gonna proceed to have elections?'”
Lee and different election officers are urging calm, contemplating that nothing concerning the tools used to scan and depend votes is even altering within the quick time period. Most often, voters whose ballots have been tallied utilizing Dominion know-how in 2024 can have their votes counted within the 2026 midterms utilizing the identical machines.
“From a safety and technical perspective, all the pieces nonetheless stands,” Fitzpatrick, the Boulder County clerk, stated. “We nonetheless have a number of checks and balances to display and confirm the integrity of the system. Every thing that we’ve been saying for years remains to be the identical.”
The sale might not fulfill conspiracy theorists
Like a lot of the nation, Colorado is a paper-ballot state, and by regulation, all Colorado counties conduct risk-limiting audits after every election, double-checking the scanning machines’ tallies towards the precise votes on the unique paper ballots.
Whereas audits and hand counts have proven that the state’s election outcomes are correct, Colorado has been on the epicenter of false election claims.
That truth has many questioning whether or not a advertising and marketing marketing campaign can really win the buy-in of these satisfied that Dominion was concerned in stealing elections.
Certainly, after the sale was introduced, conservative activist and podcaster Joe Oltmann, a outstanding election denier primarily based in Colorado, blasted Leiendecker in a Fb submit.
“This man will not be a conservative… I really hate what our nation has turn out to be… it’s actually a cartel that put on[s] completely different badges whereas stealing the voice in a sea of treason,” posted Oltmann.
NPR’s Miles Parks reported from Washington, D.C., and Colorado Public Radio’s Bente Birkeland reported from Colorado.