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EXCLUSIVE: From the music, to the cinematography, to the lighting, the advertising and marketing and past, first girl Melania Trump has deliberate “each aspect” of her upcoming first movie, “MELANIA,” together with her agent and unique senior advisor telling Fox Information Digital that her involvement in bringing her imaginative and prescient to life has been “unparalleled.”
“MELANIA,” a 104-minute movie, is about to hit the large display globally Jan. 30, showing in theaters throughout North America, South America, Asia, Europe, Israel, the United Arab Emirates and extra.
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However the evening earlier than, on Jan. 29, premiere occasions will probably be hosted throughout the nation, as Amazon brings the movie to theaters.
The advert marketing campaign for ‘MELANIA’ the film on the facet of the Duomo in Florence, Italy.
Fox Information Digital has realized that President Donald Trump and the primary girl will attend the premiere occasion on the newly renamed Trump–Kennedy Heart in Washington Jan. 29.
Premiere occasions additionally will probably be held in New York; Phoenix; Salt Lake Metropolis; Chicago; Miami; San Diego; Nashville, Tennessee; Orlando, Florida; Orange County, California; San Francisco/Palo Alto; Minneapolis; Philadelphia; Denver; Detroit; Kansas Metropolis, Missouri; Boston; Austin, Texas; Houston; Las Vegas; Dallas; and Los Angeles.
Fox Information Digital has realized that Amazon executives will attend premiere occasions for the movie.
Marc Beckman, the primary girl’s agent and unique senior advisor — and her right-hand-man — advised Fox Information Digital that the primary girl has been hands-on from day one.
“The primary girl’s involvement and her participation on this movie is unparalleled,” Beckman mentioned. “She is totally dedicated from ideation of the idea itself to the inventive route throughout all touchpoints.”
“As everybody is aware of, the primary girl is a really visible particular person — she is greatest at school with regards to fashion and design,” Beckman mentioned. “She had the thought of moving into the movie trade for a lot of, a few years.”
Beckman mentioned that from the get-go, the primary girl’s concept was “to create a really wealthy, cinematic expertise in contrast to something that has been created earlier than. This isn’t a documentary. This can be a movie.”
“Melania” hits theaters Jan. 30, 2026. (Amazon MGM Studios)
“It’s to offer her followers, and People, and other people world wide the chance to look into the lifetime of a primary girl who has been very, very personal,” he defined.
The movie will give the viewers a glance into the primary girl’s enterprise, her philanthropic efforts and her household life, “all as she prepares to be the primary girl of the USA once more.”
“She brings the viewers into sure moments — interacting together with her husband; the U.S. Secret Service for safety; geopolitical moments; moments with world leaders; and — after all, for many who need it — there may be tons of trend right here.”
Beckman added: “I name it a trend explosion. Vogue cannot sustain with the primary girl’s trend. She is undeniably probably the most trendy first girl in historical past.”
“She brings the viewers into unimaginable conferences that nobody has ever seen earlier than of a primary girl and a president of the USA going into workplace — that is unprecedented entry that each one People, and other people everywhere in the world, would like to see.”
Beckman mentioned that the movie, on one hand, is about Melania Trump.
“However however, it’s about what a primary girl of the USA has to do to get her household prepared, on the private facet, to retake the workplace, on knowledgeable facet,” he mentioned.
Beckman detailed the unique negotiations he led with main corporations like Amazon, who finally purchased the rights, Metro-Goldwyn-Mayer, Paramount, Netflix and Disney.
The ‘MELANIA’ film poster proven in Japan.
EXCLUSIVE: FIRST LOOK AT ‘MELANIA’ FILM
Fox Information Digital has realized that Disney sought to acquire the unique rights to the movie, in addition to Netflix and Paramount. Amazon and MGM had the very best bid, buying the license for the movie for $40 million — the most important documentary deal in historical past.
Beckman confused that he negotiated the deal on behalf of the primary girl whereas coping with “all of the studios instantly.”
“Successfully, we created a bidding struggle,” he mentioned. “I used to be capable of have a really aggressive bidding course of between best-in-class corporations.”
Beckman mentioned the choice to pick out Amazon was “not just for their monetary supply, however as a result of they’d probably the most spectacular staff for what the primary girl needed to create — a high quality movie in theaters, and later, the docuseries.”
“The docuseries will enable the primary girl to unpack these tales in a a lot greater, detailed approach,” he mentioned.
The primary girl served as the chief producer of the movie “MELANIA.” (Muse movies)
As for the deal, Beckman mentioned it was structured in a approach that made “either side very enthusiastic.”
“Amazon has been unimaginable,” he mentioned. “They’ve been so nice and so dedicated to the primary girl and the success of this movie. We’re very grateful.”
The movie is directed by Brett Ratner, director of the “Rush Hour” movie collection, who labored hand-in-hand with Melania Trump to convey her imaginative and prescient to life.
“Brett Ratner has been amazed — he says it’s as if Mrs. Trump has been working in Hollywood for her entire life — she’s a pure,” Beckman defined. “She has been concerned in setting the tone with regard to, not simply the idea, however lighting and filming.”
Publish-production, the primary girl was very hands-on alongside the director with enhancing, color-correcting and hand-selecting all of the songs for the movie.
“Past that, the primary girl can also be concerned within the growing of the entire advertising and marketing components,” Beckman mentioned, noting that she constructed the trailer with the director and the Amazon staff, commercials, and the advert and print marketing campaign as nicely.
In the meantime, the primary girl’s staff tapped well-known trend photographer Ellen von Unwerth for the pictures of the movie.
“That is one thing the style trade won’t anticipate,” Beckman mentioned. Ellen is on the prime of her recreation — a contemporary legend.
First Girl Melania Trump takes the viewers behind-the-scenes in Trump Tower, Mar-a-Lago and on the White Home. (Regine Mahaux )
Unwerth works on among the largest trend campaigns for Chanel, Dior and extra. She has been featured in Self-importance Truthful and Vogue.
“They labored collectively years in the past on a marketing campaign and, for apparent causes, we thought it might be wonderful to have Ellen concerned,” Beckman mentioned. “Ellen and Melania have an unimaginable relationship.”
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Unwerth will journey to Washington, D.C., from Europe for a non-public viewing of the movie on the White Home, Beckman mentioned.
“Ellen personally was an orphan when she was younger, and she or he may be very keen on Melania’s work for the foster care neighborhood,” Beckman mentioned. “It’s simply an fascinating a part of their relationship — a delicate part which makes their relationship even stronger.”
In the meantime, the movie is launching in the USA, but additionally across the globe in 30 international locations, together with Italy, Japan, Korea, Spain, United Arab Emirates, Saudi Arabia, Canada, Israel, Mexico, Hungary, Slovenia and extra.
“All 30 international locations have an advert marketing campaign in several languages,” Beckman mentioned. “Melania supervised the marketing campaign in each area of the world.”
One advert marketing campaign, in Florence, Italy, options the film photographs on the Duomo church, he mentioned.
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As for the premieres, on Jan. 29 in a number of cities, Beckman mentioned the primary girl has deliberate “each aspect” of the occasions, from the items being given to friends, to the seating, the meals, the menus and extra.
“She has even created wonderful packaging designs for collectible popcorn tubs,” he mentioned. “It’s all her.”
Fox Information solely obtained the trailer in December 2025, which opens with the primary girl strolling into the U.S. Capitol rotunda forward of her husband’s second inauguration. She appears to be like to the digital camera in her now-iconic inauguration outfit, and says, “Right here we go once more.”
The trailer jumps from the primary girl and president on the inauguration; to standing collectively exterior of Mar-a-Lago; behind-the-scenes of the inauguration displaying Barron Trump and Melania Trump’s father; to a collection of photographs of the primary girl; Air Pressure One; the presidential seal and extra.
‘MELANIA’ is about to hit theaters globally Jan. 30. (Melania Trump)
The well-known Metro-Goldwyn-Mayer lion roars and takes over the display.
The launch of the movie comes a 12 months after the discharge of her e-book, “Melania.” The memoir presents an intimate portrait of Melania Trump and contains private tales and household pictures she had not beforehand shared with the general public.
“Melania” has been on the prime of The New York Occasions’ bestsellers record since its launch to the general public.
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Upon the discharge of the memoir in 2024, the primary girl advised Fox Information Digital that writing her story was “a tremendous journey full of emotional highs and lows.”
“Every story formed me into who I’m right now,” she mentioned. “Though daunting at occasions, the method has been extremely rewarding, reminding me of my power, and the fantastic thing about sharing my fact.”
The primary girl launched the unique “Melania” e-book together with a particular collector’s version that features pictures she hand-selected, lots of which she took herself, of her residence and of assorted journeys she has taken world wide.
