On June 30, 2025, Gucci declared Stray Children’ Lee Know as its most up-to-date international consultant. The South Korean artist has usually donned Gucci at public features and style occasions. He was additionally current on the label’s Cruise 2025 runway present in London final 12 months.
On this new position, the Okay-pop idol will have interaction extra vigorously within the model’s international campaigns, appearances, and promotional actions. Followers have expressed their pleasure about his new place, saying:
“Gucci made your best option with this one!”
Admirers deemed the 26-year-old a “good match” for Gucci.
“Lee Know x Gucci is an ideal match 🔥 His fashion, presence, and vitality align so nicely with the model’s vibe. Large win for each Gucci and STAYs 💼✨,” a fan remarked.
“A brand new historical past of Gucci will likely be otherwise written any further 🖋️, as a result of our Leeknow is so distinctive and hardworking 🥰 Thanks very a lot for selecting him to your own home. 🙏🏻,” a person talked about.
“So excited! Thanks for appointing Lee Know. He is an ideal match for Gucci. Can’t wait to see what the longer term holds,” an individual shared.
Many congratulated the Stray Children star and eagerly sit up for his future with the style home.
“Oh my gosh.. Congrats Lee Know! This model fits you a lot, it brings out your elegant aspect, exhibiting all of your magnificence, not letting you look away! Shine so brightly with Gucci, and i’ll assist you on this! Thanks, Gucci, for selecting our Lee Know to be a International Ambassador!,” a netizen mentioned.
“Congratulations to each @gucci and #LeeKnow on discovering one another! I am certain this partnership proves to be helpful and your joint artistic journey will present what an ideal match he’s for the model🤍,” a viewer famous.
“Congratulations my love!! I am so excited for what the longer term holds for us on this new path together with Gucci🥹,” one other fan added.
Gucci and Stray Children’ Lee Know embrace a brand new chapter collectively
Following the announcement, Stray Children’ Lee Know mentioned that he views Gucci as a reputation that bridges legacy with forward-thinking design.
“I feel Gucci is a model that presents a artistic and up to date perspective that crosses the previous and current. I’m honored to be a part of that artistic journey,” the artist mentioned (by way of Sports activities Seoul).
In a quick launch, Gucci additionally acknowledged it sees Lee Know’s fashion and inventive spirit as a supply of recent enter for the label’s course. The model famous that his individuality and stage persona align with its evolving picture.
Trend labels have more and more collaborated with Stray Children’ members. I.N was named the face of Bottega Veneta and Damiani this 12 months. Likewise, Bang Chan, Hyunjin, and Felix have established partnerships with Fendi, Versace, and Louis Vuitton, respectively.
Edited by Prem Deshpande
