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Extra CEOs demand ‘moonshot’ pay—billions in compensation for aggressive, seemingly not possible targets
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Extra CEOs demand ‘moonshot’ pay—billions in compensation for aggressive, seemingly not possible targets

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Last updated: October 8, 2025 9:49 am
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Published: October 8, 2025
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Contents
High informationThe marketsAcross the watercooler

Good morning. If it looks like extra CEOs are asking for—and getting—so-called “moonshot” pay packages, nicely, they’re, as I reported in a latest characteristic for Fortune. A moonshot ties CEO compensation nearly solely to aggressive, seemingly not possible targets over 5 to 10 years. The upshot is commonly billions in compensation and slices of firm possession. However within the meantime, the CEO will get nearly nothing.

Tesla CEO Elon Musk has hit two moonshots, however the second award, as soon as valued at $56 billion, was twice rescinded after a authorized problem. Taser stun gun and physique digicam firm Axon Enterprise awarded its CEO Rick Smith a carbon copy of Musk’s deal in 2018 at a smaller magnitude. Smith blew the lights out and final 12 months earned compensation valued at $165 million after rising the corporate’s market cap from $2.5 billion to $13.5 billion. Smith even introduced his total workforce together with him by sharing a few of his pay with staff, negotiating a deal the place $88 million in inventory went to the lowest-paid staff at Axon. His moonshot can also be open to Axon staff, permitting them to place a few of their pay in danger in a manner just like Smith’s comp. He’s now on a second seven-year moonshot plan, however even Smith’s spouse was in opposition to the notion at first, as a result of she thought it was simply too dangerous.

Now, the pattern is poised to unfold past founder-CEOs like Smith to what Todd Sirras of government compensation consulting agency Semler Brossy calls “founder-anointed successors.” For example, Opendoor Applied sciences CEO Kaz Nejatian bought a possible $2.8 billion moonshot and a slice of the corporate after he was employed final month. However Sirras’ concern is that huge bets on a single CEO pose main dangers to shareholders. Human beings are emotional and so they get distracted simply serious about what they’ll purchase with all this inventory, he stated, like a brand new non-public jet. 

He in contrast the potential rise of moonshot pay offers to the Jurassic Park movie collection. “Hazard will increase exponentially the nearer these awards get to the overall government inhabitants,” Sirras stated. Whereas moonshots for founder-annointed successors and non-successors with a significant capital funding he deems “contained in the T-Rex fence”—“awards in non-founder corporations means the dinosaurs have escaped and are heading to the mainland.” Learn the total article right here.—Amanda Gerut

Contact CEO Every day by way of Diane Brady at diane.brady@fortune.com

High information

AI bull run is just too slender, Morgan Stanley exec says

Morgan Stanley Wealth Administration’s chief funding officer Lisa Shalett warned that the U.S. fairness market’s outstanding run is constructed on a precariously slender basis: a surge in spending on, and optimistic assumptions about, infrastructure for synthetic intelligence. This spending has fueled a growth within the shares of a lot of the so-called Magnificent 7 and some dozen associated companies, which have now come to account for roughly 75% of the S&P 500’s returns because the rally started.

AI corporations could also be underinsured, legally

OpenAI and Anthropic might not be carrying sufficient insurance coverage to pay all of the authorized claims in opposition to them from publishers whose work they’ve used to coach their AI fashions, the FT studies. The businesses could also be required to make use of investor funds to repay lawsuits. Kevin Kalinich, head of cyber threat at Aon, stated “we don’t but have sufficient capability for [AI] suppliers”.

SoftBank will purchase ABB robotics for $5.4 billion

“SoftBank’s subsequent frontier is Bodily AI. Along with ABB Robotics, we’ll unite world-class know-how and expertise beneath our shared imaginative and prescient to fuse Synthetic Tremendous Intelligence and robotics—driving a groundbreaking evolution that may propel humanity ahead,” Masayoshi Son, founding father of SoftBank, stated.

Soybean farm disaster might have $24 billion bailout

China, in response to President Trump’s commerce warfare, has refused to purchase U.S. soybeans this 12 months, and it’s driving American farms into chapter 11. Bailout packages for soy farms might price taxpayers $24 billion, the WSJ studies, as the marketplace for animal feed evaporates.

Trump says federal staff might not get shutdown again pay

“I might say it is determined by who we’re speaking about,” the president stated yesterday, arguing that some staff “actually don’t should be taken care of, and we’ll maintain them another way.”

Purple Lobster CEO’s recipe for a comeback

36-year-old Purple Lobster CEO Damola Adamolekun is tasked with bringing the quick informal chain again to success following a tumultuous chapter. He sees seafood boils and his personal non-public fairness savvy as methods forward.

Wall Road economist’s tariff predictions

Wall Road economist Nathan Sheets informed Fortune that the Trump Administration’s tariffs are in contrast to any we’ve seen “for a lot of a long time,” and will play out in two alternative ways. Retailers might subtly go them off by elevating costs throughout phases like the vacation season, although tariffs might additionally make some manufacturing unprofitable and convey about automation faster.

Elsewhere: Lawyer Basic Pam Bondi refused to reply questions about her therapy of recordsdata held by the Justice Division that relate to President Trump and Jeffrey Epstein … The E.U. is contemplating new tariffs on metal imports by chopping the quota of metal that may be imported tariff-free and elevating tariffs on the remaining to 50% … Elon Musk’s Tesla launched two new, cheaper autos, priced at $40,000 for the Mannequin Y and $37,000 for the Mannequin 3.

The markets

S&P 500 futures had been up 0.18% this morning. The index closed down 0.38% in its final session. STOXX Europe 600 was up 0.42% in early buying and selling. The U.Ok.’s FTSE 100 was up 0.38% in early buying and selling. Japan’s Nikkei 225 was down 0.45%. China’s CSI 300 was up 0.45%. The South Korea KOSPI was up 2.7%. India’s Nifty 50 was down 0.13% earlier than the tip of the session. Bitcoin fell to $122.6K.

Across the watercooler

Dizzying deal delirium: How the AI bubble bursts by Jeffrey Sonnenfeld and Stephen Henriques

With out knowledge facilities, GDP progress was 0.1% within the first half of 2025, Harvard economist says by Nick Lichtenberg

Legendary Apple designer Jony Ive desires to repair {our relationships} with the telephones he helped created—and has as much as 20 completely different OpenAI devices to take action by Marco Quiroz-Gutierrez

350 hiring managers gave their sincere ideas about Gen Z—and solely 8% imagine they’re prepared for the workforce by Emma Burleigh

CEO Every day is compiled and edited by Joey Abrams and Jim Edwards.

That is the net model of CEO Every day, a e-newsletter of must-read world insights from CEOs and trade leaders. Signal as much as get it delivered free to your inbox.
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